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Lustr Fashion Application launches with Nolcha

14
Nov '09
In celebration of its beta launch, Lustr is teaming up with Independent Retail Week: New York to bring its users and shoppers unprecedented access to fabulous boutiques.

Under the terms of the partnership, participating Independent Retail Week: New York stores, special promotions, and events will be listed in Lustr and searchable via GPS through the application's clean, easy-to-use interface. The partnership reinforces and expands the companies' shared audience of upscale NYC shoppers and retailers. It also offers a new tool for shoppers who have an iPhone and want to search for stores by geographic location, product categories, brands carried, and merchandise price points.

"We are delighted to be launching Lustr as part of this exciting event," says Gary Ragusa, CEO of GRGMobile Solutions, Inc."Nolcha shares GRG's mission of expanding retailers' marketing reach and effectiveness through best practices in marketing services and technology. We chose to work with Nolcha because of its strong reputation in the fashion industry and its special relationships with independent retailers that are consistent with the Lustr brand."

Independent Retail Week NYC is a week-long initiative-from Nov.14 through Nov. 20 this year-that drives business and increases revenue for small retail businesses in fashion, beauty and lifestyle. Nolcha, the platform behind Independent Retail Week: New York, is a leading operator of educational, event and business-to-business services devoted to independent fashion entrepreneurs and related retail businesses.

"Nolcha is excited to introduce a cutting-edge technology for shoppers to enjoy a customized experience with local fashion boutiques during the holiday season," says Kerry Bannigan, CEO of Nolcha. "As always, Nolcha is looking for creative ways to increase business for fashion entrepreneurs; GRG is our first mobile partner and we look forward to their future support of independent retailers on our initiatives."

The "Ultimate Lustrous Goodie Bag" Sweepstakes offering a prize worth over $1500 will encourage Lustr users and Independent Retail Week: New York shoppers to engage the features of the application while visiting stores during the event. Shoppers are encouraged to download the application from the iTunes AppStore and use Lustr to develop a mobilized itinerary that meets their IRW shopping needs.

Independent Retail Week


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