Kappa is making international headlines Virgin Racing Line
09 Jan '10
2 min read
Total Apparel Group, Inc. a master distributor and licensee of market-leading international trademarks in the branded apparel, footwear and accessories sectors, announced that Kappa is making international headlines and gaining significant momentum in advance of TAG's Fall 2010 U.S. and Canadian market push.
Most recently, global icon Sir Richard Branson announced that his Virgin Group is launching a new Formula One racing team, and has selected Kappa as its technical sponsor. Kappa has designed a line of co-branded performance and lifestyle apparel and accessories. This adds yet another significant, highly visible platform that can be utilized when re-introducing the brand to retailers in the U.S. and Canada; as with other Kappa products, TAG will be the exclusive distributor of the Kappa Virgin Racing Line in both countries.
To many Americans more familiar with the marketing might of NASCAR, there is significant and lucrative precedent for sporting apparel/footwear sponsors of open wheel racing (the type run in Formula One and the IndyCar Series). Brands like Puma and Adidas have gained substantial visibility through Formula One team sponsorships, while in the U.S. Izod was just named the IndyCar Series title sponsor.
“Kappa is already a brand synonymous with a hip, cool lifestyle in much of the world,” stated TAG CEO Janon Costley. “We believe that this partnership with Virgin Racing could be a significant catalyst in creating the same consumer popularity here in the U.S. and Canada.”