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Cohesive collections offer fashionable way to support worthy causes

01
Feb '10
Los Angeles-based Multeepurpose Clothing Co. is excited to announce the launch of its first cohesive fashion collections in the United States. With a collection in Japan and piece collections in boutiques on the east coast, the company recently released its Multeepurpose 2Dye4 and Multeepurpose Diversity collections.

The 2010 fashion collections represent purpose-driven graphic tee shirts that enable consumers to express messages while enjoying trendy designs and unparalleled quality. The tee shirts offer intricate detailing; no two are the same. Their digital water-based prints are an innovative creation that gives consumers something truly unique. “We use the finest fabrics and the newest technology available on the market today to achieve a flawless end result,” says Vice President of Marketing and Production Shana Dysert. “Each item is custom treated and dyed; it is touched many times by skilled hands before it ever reaches the consumer.”

The new Multeepurpose collections are available for summer/fall 2010 delivery. Starting in March, the company will be offering exclusive advance shipments to approved retailers.

The Multeepurpose 2Dye4 collection represents themes of peace, war, history and humanity. Its design elements generally revolve around images of skulls, nuclear weapons and peace symbols. “The 2Dye4 collection shows the clash between humanity's best and worst instincts,” Dysert explains. “This collection was made to catch the eye of anyone willing to ask: 'What, if anything, would I give my life to protect.”

In contrast, Multeepurpose's Diversity line is a distinctive series of shirts that concentrate on the brighter side of humanity and nature. It employs elements such as doves, trees and noteworthy historical figures to address the themes of human evolution and humanity. “The designs were inspired by an intangible harmony between the similarities and differences we see between ourselves and the rest of the world,” Dysert says.

In addition to launching two new collections, Multeepurpose has a new CEO, Ruriko Yamada, and a renewed commitment to quality, efficiency, integrity, and social responsibility. However, the company's purpose remains the same: to make a difference one shirt at a time.

Multeepurpose is a high-quality, detail-oriented, designer label that produces creative designs that do more than just look great. Everything the company does has a purpose behind it; every shirt tells a story.

Through Multeepurpose's 2010 collections, consumers can help support a wide range of non-profit organizations devoted to animal rights, human rights, and environmental preservation. The company donates $1 for every item sold wholesale and 20 percent of the sale price to a non-profit associated with the design. “You don't have to be a picket-sign-carrying, tree-hugging, radical activist to show that you care about a cause,” Dysert says. “With very little effort (such as wearing a tee shirt) you can help make the world better.”

Multeepurpose Clothing Co.


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