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Lenzing to market warm viscose fiber Viloft

15
Feb '10
For the start of the Parisian textile trade fairs, the managing boards of Lenzing and Kelheim announced their co-operation with regard to the marketing of Viloft, a specialty viscose fiber. Lenzing will now include Viloft in its global fiber portfolio and will market Viloft internationally.

Viloft – the warm viscose fiber
Thanks to its flat fiber cross-section, special textiles can be designed which are particularly warm. Viloft's modified cross-section creates air pockets in the textile which act as a buffer against the cold. Textiles made of Viloft reveal particularly good insulation values. Conventional viscose fibers tend to be smooth and cooling and thus are not suitable for warm clothing. Viloft on the other hand has warming properties and is at the same time a natural cellulose fiber.

The thermal performance of Viloft has been proven in tests. Comparing Viloft knit fabrics with cotton knit fabrics shows that Viloft fabrics have 30% higher thermal insulation. A small percentage of Viloft fiber is enough to make textiles warmer.With the specialty viscose Viloft fiber, designers can create particularly warm and skin-friendly textiles. Viloft is naturally soft, supple and breathable.

In blends with synthetic fibers and wool, Viloft's properties are shown to be particularly effective since moisture absorption and softness are desired benefits. This precise combination of fiber properties makes Viloft ideal for use in the lingerie sector. Warm and modern designs can be created with Viloft. Another advantage is the ease of care. Viloft textiles can be machine washed without any problems.

A promising partnership
The Lenzing/Kelheim partnership is full of promise. As a manufacturer of cellulose fibers, Lenzing has been working on a concept to meet the needs of the warm textiles market. Dieter Eichinger, head of the Business Unit Lenzing Textiles, explains, “Viloft enriches the Lenzing fiber portfolio. Viloft fits perfectly under the Lenzing banner and expands the fiber technologies we are able to offer to the textile market.”

The partnership offers both Lenzing and Kelheim additional market opportunities. “Co-operation with Lenzing to market Viloft will rapidly expand the fiber's potential,” says Matthew North, head of sales for Viloft. “Taking advantage of the Lenzing group's international presence with marketing organizations in every continent will clearly accelerate Viloft's expansion in the global market.”

Lenzing will market Viloft as a Lenzing fiber. Global support will be offered as is common for other Lenzing specialty fibers. The Lenzing Viloft brand name can only be used after certification which involves a quality check.

Lenzing Aktiengesellschaft


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