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Younger women fuel yarn evolution says CYCA study

08 Nov '05
4 min read

CYCA's Chairman, Richard Brown, confirms that, "The investment that has been made in new yarns, new magazines and new patterns by our members is phenomenal, but it has paid off."

Throws and afghans continue to be the favorite projects of both knitters and crocheters, with 53% reporting they made at least one in 2004, followed by baby blankets at 42%, and scarves at 35%.

The top expenditures, however, were for shawl and poncho projects, which averaged $36, an increase of more than 60% from 2002, followed by throws/afghans at $32.40, and sweaters and vests at $31.30.

All project expenditures, except those for bazaar items, increased since 2002. These customers make an average of 2.8 visits to their primary yarn retailer per project, and buy other items when they're in the store as well.

What research has shown over time is that knitters and crocheters are passionate about their crafts and grow more so with age.

"It's not a fad," says Richard Brown, "it's an evolution, a lifestyle phenomenon. And we at CYCA are committed to encouraging and developing this burgeoning craft network of devoted enthusiasts."

Craft Yarn Council of America

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