Launch of Monster High at LICENSING International Expo

07 Jun '10

4 min read

• High IntenCity: Mattel and High IntenCity team up for the first time ever to introduce a line of drop dead gorgeous jewelry & hair accessories inspired by Monster High. High IntenCity, a leader in the girls' accessories industry, has designed accessory items that mix Monster High's signature Skullette and edgy style with softer lace, bow and charm accents. (available Fall 2010)
• Accessory Innovations: Accessory Innovations, a recognized leader in the accessories industry, has partnered with Mattel on their new scary cool Monster High franchise. Accessory Innovations will offer a complete collection of tween fashion handbags. The handbag line, designed to play up the monster chic style uniquely distinct to the Monster High brand, includes clutches, totes, messenger and cross body bags. (available Fall 2010)
• Ashko Group: Mattel and Ashko have come together to introduce a new line of Monster High inspired hosiery and fashion footwear for tween girls. The collection includes everything from socks, knee highs and leg warmers to sandals, jellies and flip flops, giving girls a variety of ways to show off their killer style. (available Fall 2010)
• ACI International: Continuing a successful long standing partnership, Mattel and ACI International have come together once again to create Monster High slippers for tween Girls. Girls can choose from two unique styles, each featuring the brand's signature Skullette icon. (available this Fall 2010)

From June 8- June 10, Mattel executives will be in Las Vegas attending the Licensing International Show.

Mattel Inc

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