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Vimal launches anti-microbial fabric

Jul '10
Reliance Industries President (Textiles Division) Anand Parekh (right) and Senior Vice-President (Textiles Division) Satyapal Gomber at the launch of DEO2 fabrics on Wednesday (PTI)
An anti-microbial deo-treatment, 'DEO2', which prevents fabric from fungi and bacteria, has been launched by Mukesh Ambani-run Reliance Industries' flagship textile brand, Vimal.

This revolutionary anti-microbial deo-treatment keeps the fabric fresh and odor-free even after wearing it for a whole-day in humid and warm climates, stated a press release.

Such a novel treatment will be carried out on all sorts of fabric, may it be worsted or PV suiting, woven at Vimal. This will make Vimal, world's only company to offer such a technology on the entire product range without any additional cost to consumers.

With the special feature of preventing the growth of bacteria and fungi DEO2-treated fabrics will be free from bad odor. It will be housed in every Vimal store in the country. In this regard, the President of DEO2, Textile Division, Reliance Industries, Anand Parekh said that, Vimal has made a commitment to cater best product or technology at very affordable prices to the consumers.

The company has ensured that, the newly-launched treatment is technologically efficient and eco-friendly, added Parekh. Over 12,000 design-shade combinations in polyester wool and woolen, polyester viscose and woolen fabrics have been produced by Vimal.

Fibre2Fashion News Desk - India

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