Home / Knowledge / News / Textiles / Sainsbury's to source Fairtrade cotton from Gujarat, India

Sainsbury's to source Fairtrade cotton from Gujarat, India

12
Feb '11
Sainsbury's has announced that it will source all of its Fairtrade cotton from a cooperative supplier in Gujarat.

In the first deal of its kind, Sainsbury's have committed to buying a year's worth of cotton during the harvest period. This will allow the famers to plan how they use their money, as they will have a guaranteed annual income. Sainsbury's will also provide advance payments of the Fairtrade premiums, which can be used immediately for community projects.

Ninad Gupte, from the Project Executive Body Agrocel, said: "Sainsbury's is the largest consumer of Fairtrade cotton from our projects in Gujarat. Cotton prices are very unstable so guaranteeing our farmers a minimum price and pre-financing the Fairtrade social premium, offers security that has not been possible in the past. Through this initiative, our farmers cooperative body has been able to improve conditions by investing in projects like providing clean drinking water and health check ups."

Liz Jarman, Sainsbury's Head of Fairtrade said: "Clothing is a major feature of Sainsbury's Fairtrade offer and we are proud to be supporting cotton farmers in a way which has not been seen before. Sainsbury's sell an average of 250 Fairtrade t-shirts per hour, which means a total Fairtrade premium of $250,000 per year to benefit cotton farmers in Gujarat."

Around 1,200 small and marginal farmers based in Gujarat will benefit from this initiative, allowing investment in long-term benefits such as health and education.

Sainsbury's are the world's largest retailer of Fairtrade products, with one in four pounds spent on Fairtrade in the UK being spent in a Sainsbury's store. With Fairtrade Fortnight starting on 28 February, Sainsbury's are adding to the number of Fairtrade products that they stock with the introduction of five new lines of own brand Fairtrade chocolate and Fairtrade hollow boxed Easter eggs.

J Sainsbury plc was founded in 1869 and today operates a total of 890 stores comprising 547 supermarkets and 343 convenience stores.

J Sainsbury plc


Must ReadView All

US President Joe Biden. Pic: Shutterstock

Textiles | On 29th Jul 2021

Proposed amendments to raise US content in federal purchases announced

The United States has decided to raise US-made content in government...

Pic: Shutterstock

Apparel/Garments | On 29th Jul 2021

Uninterrupted supply chain crucial for Vietnam amid ongoing COVID wave

Ensuring that the supply chain of Vietnam is not interrupted amid the ...

Pic: Moschino

Fashion | On 29th Jul 2021

Italy’s Aeffe buys remaining 30% stake in Moschino for full ownership

Italian luxury fashion company Aeffe has acquired fashion house...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Delay in adopting water sustainability both financially & environmentally...

India-EU Summit, Representatives

India-EU Summit
Representatives

India-EU FTA will provide EU with better access to a huge & rapidly...

Textile Industry, Head honchos

Textile Industry
Head honchos

Strongly believe in 'people first' policy.

Dhirubhai & Arvind Shah,

Dhirubhai & Arvind Shah

It supplies synthetic fabrics to top international brands like M&S,...

Barry Goodwin,

Barry Goodwin

UK based Amba Projex Ltd designs, manufactures, and installs industrial...

Susanna Koelblin,

Susanna Koelblin

Founded in 1920, Eastman is a global specialty materials company that...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search