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AMFII to host event & fashion show to promote viscose

17
Feb '11
India is the second largest producer of viscose filament yarn (VFY) in the world. To promote consumption and to propagate the inherent qualities of viscose yarn, the Association of Man-Made Fibre Industry in India (AMFII) is organizing an event - 'Viscose Connect 2011' in Surat on February 25, 2010. The day long activities will conclude with a fashion show in the evening.

The event will begin with a welcome address from Mr OR Chitlange, Vice President – AMFII, who will highlight the need for such value chain connect seminars, especially since the Indian textile industry for the most part, lies in the unorganized sector.

The trader's perspective will be provided by Mr Devkishen Manghani, President of Federation of Surat Textile Traders Association (FOSTTA). This will be followed by a designer's view from Ms Archana Kochhar who will speak on trends and developments followed by Ms Shaina NC. Mr Vijesh Thakkar, Director – Vidilon Exports will speak on behalf of exporters. Ms Rajeshree Netalkar from Dystar India will present her views on colour solutions.

The fashion show will be presented by well known Indian fashion designers which include; Archana Kochhar, Shaina NC, Prashant & Sudha and Amy Billimoria.

Viscose is a viscous organic liquid used to make rayon and cellophane. Viscose is becoming synonymous with rayon, a soft material commonly used in sarees, salwar suits, wedding gowns, scarves, embroidery, shirts, innerwear etc..

The R&D which went into discovery of the viscose fibre is the result of efforts to create a cheaper substitute for the expensive silk fibre. It was first manufactured as celluosic fibre. Invented in 1884 in France, it was first commercialized in 1910 by US based - Avtex Fibres Inc.

Unlike most man-made fibres, rayon is not synthetic. It is made from wood pulp, a cellulosic based raw material which is naturally-occurring, bio-degradable and is a renewable resource. It is eco-friendly & similar to those of natural cellulosic fibres, such as cotton or linen, than those of other man-made fibres such as nylon or polyester.

Use of water and pesticides plays no role whatsoever with the cultivation of eucalyptus trees unlike cotton. Eucalyptus can be planted even on so-called marginal lands which cannot be used for the production of food products.

Fiber yield with rayon is ten times higher than with conventional cotton. Thus one t-shirt of cotton can be extracted from approximately 6 sq meters of soil as compared with ten t-shirts of rayon.

In a world in which the population is growing rapidly and land represents a scarce commodity, this argument will continue to gain importance.

Another important environment aspect is the consumption of water. To grow cotton many times more water is required than as in the production of rayon including pulp production. This gentle way of dealing with water will undoubtedly gain significance in the future.


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