Home / Knowledge / News / Textiles / Puma & German Handball Federation to join forces in July

Puma & German Handball Federation to join forces in July

Jan '20
Pic: Puma
Pic: Puma
Sports company Puma based out of Herzogenaurach, Germany, will be the new sponsor of German Handball Federation as of July 1, 2020 and will exclusively supply all national teams (indoor as well as beach handball), all coaches, supervisors, and referees. The partnership with the German Handball Federation will intensify Puma’s handball activities in Germany.

"For Puma, this sponsorship agreement is the next milestone in professional handball,” said Matthias Bäumer, general manager Puma Dach. “The German Handball Federation and its players embody motivation, passion and creative play on an international level, which makes them the perfect fit for Puma. With our products, creative marketing and sales expertise, we want to celebrate successes with the German Handball Federation in the future."

"We are pleased to join forces with Puma, one of the world's leading sports brands. As of July 2020, we will be paving the way for further major events, particularly the 2024 European Home Championship," said Mark Schober, CEO of the German Handball Federation. "By partnering with a strong brand such as Puma, we expect that people will pay even more attention to our national teams and our sport in general. Also, it is our common goal to expand and further develop the German Handball Federation’s merchandising services for our fans in the future."

This new agreement follows a partnership with Kempa, whose DHB contract will expire. "We would like to thank our previous supplier for a successful partnership that was based on trust. We are looking forward to the upcoming European tournament of our men’s national A team," said Mark Schober of Kempa.

In the Handball Bundesliga, Puma already supplies the Rhein-Neckar Löwen and the Women’s Handball team of Borussia Dortmund. Additionally, several current national A players such as Julius Kühn, Emily Bölk, Hendrik Pekeler, Franz Semper and Tobias Reichmann are part of the Puma family. In the coming years, Puma will supply female as well as male national players of all ages with jerseys, training wear and other accessories.

"This partnership emphasises our know-how in indoor sports and Puma's strong position in handball beyond the national club level,” said Kai Kuhlmann, teamhead sports marketing Puma Dach.” “Already today, many German Handball Federation players trust the quality of our products. Anyone who loves handball can look forward to our partnership, because we have planned a lot for the fans on and off the field.”

In the summer of 2020, the new DHB collection will be presented for the first time, including apparel, footwear, accessories, underwear, merchandise and handballs. In case of the national A teams’ athletic qualification, the first major event, in which the German Handball Federation and Puma will represent German handball side by side, are the Olympic Summer Games in Tokyo.

Fibre2Fashion News Desk (PC)

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 22nd Jan 2020

Vietnamese garment sector's export revenue $39 bn in 2019

Last year was tough for Vietnam's garment industry with an export...

Pic: Shutterstock

Textiles | On 22nd Jan 2020

European Green Deal to make EU economy sustainable

The European Commission last month presented the European Green Deal...

Pic: Shutterstock

Textiles | On 22nd Jan 2020

EU's GSP+ concession to Sri Lanka to continue till 2023

The European Union's (EU) generalised scheme of preferences plus tax...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Top executives, Textile industry

Top executives
Textile industry

Sustainable fashion is also ‘slow fashion’

Spokesperson, Hugo Boss

Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Herbert Guebeli,

Herbert Guebeli

Switzerland-based Sedo Engineering develops technologies for the denim...

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Cong Zheng,

Cong Zheng

The China Textile Machinery Association (CTMA) is a social-economic...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Aneeth Arora, Péro

Aneeth Arora

The Woolmark Company has partnered with handmade fashion label Péro and...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

January 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search