Home / Knowledge / News / Textiles / Woolmark, Shoppers Stop celebrate merino wool in fashion
Woolmark, Shoppers Stop celebrate merino wool in fashion
30
Dec '17
Courtesy: Woolmark
Courtesy: Woolmark
The Woolmark Company in collaboration with Mumbai-based Shoppers Stop Limited focused on Australian merino wool at WoolFest 2017. As part of the Grown in Australia, Made in India campaign that highlights the farm to fashion journey of wool, WoolFest encouraged the use and integration of merino wool as a trans-seasonal fibre into the daily wardrobe.

"We are happy that the WoolFest 2017 has taken the farm to fashion story of Merino wool to newer audiences and have let them experience the versatility of the fibre first-hand. Our valued association with Shoppers Stop has furthered our effort in reaching out to consumers and encouraging them to use wool in fashion. The Grown in Australia, Made in India campaign showcases Merino wool along with India’s handloom industry and is an endeavour we will continue pursuing," The Woolmark Company country manager India, Arti Gudal said.

"We are delighted to partner with The Woolmark Company in this effort to promote and reinforce the use of wool and woolen apparel. The Woolmark Company is the leading custodian of wool quality standards and an established brand in the global fashion fraternity. We are delighted to give our customers the opportunity to experience the signature Woolmark experience," said Gopal Asthana, customer care associate & head - Buying & Merchandising, Shoppers Stop Ltd.

WoolFest 2017 was supported by a lucky draw contest and in-store wool installations. The contest that ran from December 8 to 17 targeted 30 Shoppers Stop stores pan India retailing wool apparel from fashion brands. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

India's Kay Ventures aims to turn Karur into knitwear hub

Apparel/Garments | On 20th Aug 2018

India's Kay Ventures aims to turn Karur into knitwear hub

India’s Kay Ventures has teamed up with Hydra Micro Business...

Uzbekistan-China meeting discusses textile cooperation

Textiles | On 20th Aug 2018

Uzbekistan-China meeting discusses textile cooperation

A meeting of the Uzbek-Chinese business forum on cooperation in the...

Moldova wooing Indian investors in textiles, agriculture

Textiles | On 20th Aug 2018

Moldova wooing Indian investors in textiles, agriculture

Moldova is wooing Indian investors in textiles, agriculture and a few ...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search