Marks & Spencer plans to sell Fairtrade clothing line
30 Jan '06
3 min read
Stuart Rose, CEO of Marks & Spencer, said, "Customers want good value, but they care more than ever how food and clothing products are made. 'Look behind the label' is the first time we've talked about the lengths we go to ensure everything we sell is produced in a responsible way. Our customers increasingly want to know about this, which is why we've decided to tell them what we stand for.
"Launching Fairtrade cotton builds on our innovative work in areas such as sustainable fishing, reducing fats, salt and additives in our food and banning harmful chemicals from children's clothing."
Harriet Lamb, Executive Director of Fairtrade Foundation said, "Fairtrade certified cotton only became available in the UK late last year and we're delighted that Marks & Spencer is the first high street retailer to introduce its own range.”
“Fairtrade aims to start a new trend, by guaranteeing disadvantaged farmers a fair and stable price including a premium to invest in long term farm development as well as social projects in their local communities. Buying M&S clothes made with Fairtrade cotton will bring the prospect of a brighter future to many cotton farmers and their families in India," he added.
The 'Look behind the label' campaign will run in over 420 Marks & Spencer stores, in the national press and on the side of Marks & Spencer lorries.
Marks & Spencer have over 400 stores located throughout the UK; this includes their largest store at Marble Arch, London.
In addition, the company has 150 stores worldwide, including over 130 franchise businesses, operating in 30 countries.
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
