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Alvanon launches new network of Fit Studios globally

04
Mar '20
Pic: Alvanon
Pic: Alvanon
Alvanon, in partnership with top fashion schools, has launched a series of ‘Fit Studios’ in Amsterdam, Hong Kong, London, New York and Shanghai. The Fit Studios will enable designers, fashion brands and retailers to try their garments on full form physical mannequins in a private space ensuring their collections achieve best fit for their target demographic.

The Fit Studio will offer dedicated design and fit space in Alvanon's Hong Kong, London, New York and Shanghai offices. Featuring a full line-up of fit forms across men’s, women’s and kids’, the studios can either be rented out by brands who are looking to test out their fit standards or used by designers practicing their skills on a form that represents realistic body shapes.

The company teamed up with Meesteropleiding Coupeur and L'Istituto Secoli for their Amsterdam and Milan locations, respectively. In an effort to help foster young talent, Alvanon is donating 100 per cent of the money earned from the Fit Studio rentals to academic institutions in the form of scholarships.

“We started the Fit Studio with the aim of making it accessible to all designers who may need it,” said Janice Wang, CEO of Alvanon. “Each Fit Studio meets a different need depending on their location and we hope they attract students, brands and companies alike who are looking to develop the skills they already have and practice their craft on full form mannequins, at The Fit Studio.”

Alvanon fit forms are based on real human anatomy, created with an understanding of pattern making and garment production in mind, to help brands, designers and companies ensure their products achieve the best possible fit.

Alvanon is a fashion-tech company, focused on the body and its application and implications in the apparel industry. It has developed a unique and innovative body data-driven approach, with a consumer-scanning element, to solving the challenges of sizing and fit inherent in the fashion industry.

Since 2001, it has dedicated itself to body shape data research and has gathered more than 1.5 million body scans in 30+ countries, most recently, in China, Colombia, Costa Rica and the US. Combined with its deep apparel knowledge, this has allowed Alvanon to develop thousands of fit standards for hundreds of brands globally.

Fibre2Fashion News Desk (PC)


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