Fashion firm Rue21 selects Manthan's cloud-based solutions

05 Oct '18

2 min read

Courtesy: Rue21

Manthan, a provider of cloud analytics and artificial intelligence solutions, has announced that Rue21, a US-based fast fashion retailer, has selected Manthan’s cloud-based solutions. Rue21 has selected Manthan’s customer data platform, customer analytics, and enterprise retail analytics, to expand its mission of becoming a customer-centric business.

“The investment in Manthan’s analytics is another important move towards becoming a high-performance business. We went through an extensive competitive RFP process to evaluate the right partner for analytics, before selecting Manthan. Manthan’s modern cloud analytics platform, superior solution engineering, and strong experience in the retail and consumer domains played a key role in our decision,” Mark Chrystal, chief analytics officer at Rue21 said in a company press release.

Data-driven decisions and advanced analytics are key capabilities that will drive Rue21’s ability to deeply understand customer segments, personalise marketing communications and drive engagement and loyalty. Manthan’s customer data platform and advanced customer analytics will power these marketing use cases and objectives. The retail analytics solution will optimise Rue21’s business performance across core retail merchandising and operations areas like assortment, pricing, promotions, allocation, replenishment, ordering, fulfilment, and store operations.

“We’re pleased to have Rue21 join our wide base of retail and consumer clients who are focused on transforming their business with advanced analytics and AI. These are key capabilities businesses need to stay relevant in today’s digitally connected world,” Sivakumar Hariharaiyer, SVP and head of Manthan Americas said. (GK)

Fibre2Fashion News Desk – India

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