Home / Knowledge / News / Information Technology / Gerber software brings Devil-dog Dungarees back to life

Gerber software brings Devil-dog Dungarees back to life

01
Jun '19
Pic: Gerber Technology
Pic: Gerber Technology
Gerber Technology’s reliable product lifecycle management software, YuniquePLM, and industry-leading pattern design software, AccuMark, has made it possible for General Sportwear to relaunch its legacy brand, Devil-dog Dungarees. Gerber’s innovative CAD and PLM software was instrumental in developing and producing its own brand for the 92-year-old company.
 
“Gerber Technology’s solutions are very integral to General Sportwear and our ability to execute down to the finest levels,” said Jeff Rosenstock, president of General Sportwear. “We are very proud of the product we’re making, and Gerber’s solutions are what enable our factories to create such high-quality jeans.”
 
Originally established in 1948, Devil-dog Dungarees featured the highest quality denim with superb workmanship and stood proudly as a staple of iconic Americana. The brand relaunch, while holding true to its timeless vintage roots, will offer men’s jeans with an updated modern aesthetic and performance fabrics with unrivalled comfort at a great value. 
 
In order to take the brand to the next level, General Sportwear needed innovative solutions at their disposal. Gerber’s AccuMark and YuniquePLM make it possible for the company to achieve great efficiency. From concept and design, to cutting, sewing, laundering, finishing and shipping, General’s vertically integrated manufacturing facilities convert efficiency into value. This exceptional value will be passed directly to their Devil-dog customers.
 
“Gerber is leading innovation and offering the best customer experience for the last 50 years,” stated Gerber’s Ketty Pillet, vice president of Marketing. “We are very proud to partner with General and enable them to bring Devil-dog Dungarees to life in a very short period of time. By delivering regular product updates to our fully-integrated digital solution, we make sure our customers have the unique, cutting-edge solutions to be able to meet their market challenges.” 
 
General utilises YuniquePLM to ensure the design and quality of the jeans. They were able to capture and manage all data which allowed them to control the entire design process to be sure that the jeans were developed exactly as they wanted. With YuniquePLM’s powerful Design Suite plugin, General created all of their Devil-dog images in Adobe Illustrator and easily integrated them into YuniquePLM for style creation.
 
“There’s a lot of details that have gone into these jeans and all that detail is something that we capture in YuniquePLM,” Rosenstock stated. “It’s our bible and how we make sure everything remains consistent and true to brand from concept through production.”
 
Gerber’s software solutions play a critical role in the Devil-dog project by giving the brand the agility, speed and repeatability it needs to create its superior denim styles. The seamless connectivity between YuniquePLM and AccuMark has helped General stay true to their commitment to quality while reducing lead time and minimising costs. (RKS)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 21st Sep 2020

UK govt extends support to stop business evictions

UK businesses will be protected from the threat of eviction until...

Pic: Shutterstock

Textiles | On 21st Sep 2020

AAFA testifies before House committee on PRC forced labour

The situation arising out of forced labour in China's Xinjiang Uyghur ...

Land allotted for 2 textile units in Vietnam park

Textiles | On 21st Sep 2020

Land allotted for 2 textile units in Vietnam park

Land was recently handed over to Top Textiles Limited and Jehong...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Increased need for online fitting solutions as retailers shift to...

Textile Industry, Head honchos

Textile Industry
Head honchos

African fashion has a strong identity

Nishank Patel, Shri Dinesh Mills Limited

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Matthias Eilert,

Matthias Eilert

Germany-based Forbo Movement Systems division is a global leader in...

Wolfgang Muller,

Wolfgang Muller

Mayer & Cie is a leading global manufacturer of circular knitting...

Lukas Hartmann,

Lukas Hartmann

Intex Consulting GmbH is a completely integrated enterprise resource...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search