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Karstadt deploys item-level RFID in stock system
08 Dec '07
2 min read
The Karstadt Warenhaus GmbH chain of premier German department stores has successfully and cost-effectively deployed item-level Radio Frequency Identification (RFID) in its apparel stock management system.
With a highly disciplined, pragmatic approach to its deployment of the technology, Karstadt avoided the higher cost and complexity of conventional item-level RFID configurations, helped by ADT Security Services' new Sensormatic iREAD RFID platform. This platform is a EPCglobal Gen 2 standard-compliant breakthrough in item-level RFID stock management architecture that combines power, control and data distribution infrastructures, greatly simplifying the installation and operation of such a system.
In a pilot at its 30,000-square-meter Düsseldorf store, Karstadt seeks to improve its overall store efficiencies, while enhancing its customers' shopping experiences through improved availability and management of its goods. Both benefits come from having complete stock visibility via RFID tags attached to its goods before arriving at the store.
Karstadt, one of Germany's top retailers with 86 department stores and 32 sporting goods stores, is a leader in putting advanced technology to work in retail environments. In the pilot, its logistics provider is attaching small RFID tags on 50,000 men's jeans, sweaters and shirts from six suppliers at its hub, where it already attaches Sensormatic Electronic Article Surveillance (EAS) anti-theft tags and price labels.
With a highly disciplined, pragmatic approach to its deployment of the technology, Karstadt avoided the higher cost and complexity of conventional item-level RFID configurations, helped by ADT Security Services' new Sensormatic iREAD RFID platform. This platform is a EPCglobal Gen 2 standard-compliant breakthrough in item-level RFID stock management architecture that combines power, control and data distribution infrastructures, greatly simplifying the installation and operation of such a system.
In a pilot at its 30,000-square-meter Düsseldorf store, Karstadt seeks to improve its overall store efficiencies, while enhancing its customers' shopping experiences through improved availability and management of its goods. Both benefits come from having complete stock visibility via RFID tags attached to its goods before arriving at the store.
Karstadt, one of Germany's top retailers with 86 department stores and 32 sporting goods stores, is a leader in putting advanced technology to work in retail environments. In the pilot, its logistics provider is attaching small RFID tags on 50,000 men's jeans, sweaters and shirts from six suppliers at its hub, where it already attaches Sensormatic Electronic Article Surveillance (EAS) anti-theft tags and price labels.
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