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Home / Knowledge / News / Information Technology / Obscene Interactive will boost OBJE's popularity
Obscene Interactive will boost OBJE's popularity
08
Oct '11
Obscene Jeans announced plans to expand beyond the parameters of its luxury lifestyle business model by launching a new social media division, Obscene Interactive . The new division will spearhead initiatives in social media—a multi-billion dollar market, as demonstrated by major players such as LinkedIn, Facebook, and Google+.

“New social media solutions are revolutionizing the ways in which we communicate,” said OBJE CEO Rachel Stark-Cappelli. “From global sites like Facebook and Google+ with millions of users to more specialized networks such as LinkedIn and OkCupid, industry experts predict tremendous growth in this sector as the use of mobile wireless technology increases worldwide. OBJE plans to capitalize on that growth by developing new and innovative social networking products.”

Obscene Interactive will acquire or partner with emerging social media companies that exhibit market growth potential, Stark-Cappelli said. The division also has plans to build and manage pay-per-click advertising campaigns, e-mail marketing campaigns and more.

“Online marketing and social media tools are rapidly increasing in value as emerging technologies like smartphones and tablet computers displace traditional communication tools,” Stark-Cappelli said. “Social media solutions are becoming big business, and that represents a tremendous opportunity for OBJE.”

The business of social networking made headlines recently when the value of LinkedIn, a business-oriented social media site, more than doubled in its IPO in its first day of trading. LinkedIn priced its initial public offering at $45 a share, the high end of its range, and quickly rose above $90. The company raised more than $350 million in its offering, making it one of the largest tech IPOs since Google in 2004.

Analyst projections suggest that Facebook, the world's largest social-networking service by number of users, will collect $3.8 billion from advertising this year, up 104 percent from $1.86 billion in 2010.

“Looking at numbers like that, we're confident that there is room for us to grow in this space,” Stark-Cappelli said.

Obscene Interactive launched a new website this week detailing new and potentially lucrative social media initiatives.

Obscene Jeans Corp. (OBJE) is an emergent, design-based lifestyle brand and apparel company. Obscene Interactive, a new division of OBJE, is focused on bringing interactive platforms including social media, e-marketing channels and pay-per-click advertising mediums to market.

Obscene Jeans Corp


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