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Smart content enabler Kiosked raises $6.9mn from investors
19
Sep '13
Kiosked announces that it has raised a further $6.9m funding from private investors, which will be used to support the company’s rapid expansion into the U.S. and Asian markets. The funding will also be used to launch Kiosked’s mobile content monetization solutions. 
 
The round of funding was led by Kevin Wall of Craton Equity Partners, who will also join Kiosked’s Board of Directors, and John Lindfors, Partner at Digital Sky Technologies. Wall is an entertainment pioneer and the CEO of Control Room, a company best known for organizing influential global events for Live Earth, FIFA World Cup and Chime for Change.
 
Kiosked was founded in 2010 and it is a platform that enables Smart Content by turning any branded or editorial visual content found online, such as images, videos and apps, into non-intrusive interactive storefronts or points of consumer engagement. In doing so, it allows publishers and brands to monetize impulses by allowing consumers to ‘see it, want it, buy it.’ This creates a win-win-win situation for all parties, including consumers as it offers a fun and innovative way to shop and discover things online.
 
Wall comments: “Kiosked’s technology provides a much-needed solution for monetizing online content across a variety of platforms and business industry sectors, including entertainment. Online marketing needs to become a non-intrusive service for consumers, otherwise it will not succeed. I am intrigued by the way Kiosked solves this challenge and provides the right tools to turn advertising into a true service for consumers.”
 
Kiosked has grown rapidly over the past three years, having recently established offices in London, New York, Los Angeles and Singapore. The organization has tripled in size over the past 12 months and is projected to reach 100 employees by the end of 2013. Kiosked’s service offers millions of products and works with over 10,000 brands, including Nike, ASOS, Sanoma, Zalando, Rovio Entertainment, Brightcove, Magento, eBay and Nokia.
 
Micke Paqvalén, CEO and Founder of Kiosked, explains: “Kiosked has made significant progress in the market and the numbers speak in favor of Kiosked’s solution. Our click-through rates average at 5.5%, which is significantly higher than traditional forms of online advertising. I am especially impressed by our progress in mobile and this funding enables rapid roll-out of our new mobile content monetization solutions.”
 
 


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