Top fashion brands opt for Magento's e-commerce solution

01 Nov '14

2 min read

Top fashion brands that include Balmain, Harvey Nichols, and Rebecca Minkoff have implemented fashion enterprise solution by Magento, an eBay Enterprise company that provides e-commerce solutions for retail.

Magento has created the exclusive Fashion Partner Initiative—the first-ever fashion enterprise solution that includes expert technology partners, system integrators, digital agencies and developers who can step in and act as an extension of a fashion retailer’s in-house team.

Magento’s Fashion Partner Initiative helps create rich, differentiated site experiences that maximize revenue, helps create seamless shopping experiences, boost sales with segmentation and personalization, and engage customers with unique content, the company said in a statement.

Mark Lavelle, senior vice president of global product and strategy, eBay Enterprise, said, “As consumers continue to demand compelling experiences with brands, retailers are challenged with finding partners that can create rich, differentiated online experiences for their consumers while driving growth.”

“Fashion retailers turn to Magento Enterprise Edition because it is the only commerce platform that is designed from the ground up to be configured, extended and customized to meet each merchant’s requirements, providing virtually unlimited flexibility to create unique brand experiences that delight consumers and also convert and increase sales,” he added.

Leveraging its large open-source commerce ecosystem of more than 3,500 certified developers and 260 proven system integrators worldwide, Magento serves more than 240,000 merchants worldwide.

eBay Enterprise is a leading global provider of retail-optimized commerce solutions, including the Magento platform, order management, fulfillment, customer care, and marketing solutions. (GK)

Fibre2fashion News Desk - India

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