Day's Jewelers ramps-up for Valentine's Day sales

06 Feb '08

3 min read

In the six weeks since launch, the Day's site has produced nearly double the monthly revenue and just over a 40% increase in average purchase size. During the month of December, sales increased approximately 105%. The site hosts thousands of products and leverages advanced search and navigation technology that exposes a greater number of products to each visitor.

The site offers a unique gift center that guides customers to find the perfect item -- regardless of the holiday or occasion. Day's will offer custom gift guides to simplify Valentine's Day purchases, another example of the company's ability to meet customer needs and increase revenues for peak seasons.

"Day's Jewelers' new site demonstrates how MarketLive software and services, combined with our proven Intelligent Selling practices can take a company to a new level of online presence and sales," said Tiffany Riley, SVP of marketing for MarketLive.

"Features that increase customer conversion, retention, satisfaction and trust are key to Day's continued success. We're very pleased partner with Day's as they achieve their online revenue and customer satisfaction goals, and we look forward to watching them grow."

MarketLive Inc

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