;
Home / Knowledge / News / Information Technology / Lee Jeans new website featuring Web 2.0 technology
Lee Jeans new website featuring Web 2.0 technology
09
Sep '09
On April 20, 2009, Lee Jeans and Zobrist Consulting relaunched Lee.com. The main goal of the new site is to create an experience that helps Lee shoppers find the jeans that are right for them through custom fit tools and a streamlined navigation.

The highlight of the redesign is the introduction of the all-new Fit Finder. This tool allows shoppers to find a pair of jeans that fit as if they were custom. Consumers are asked a few quick questions about how they like their jeans to fit in the waist, thigh, and seat, and then the perfect fit is recommended. The Fit Finder lets shoppers save their Fit Profiles, saving them time when they come back to the site, and letting the Lee team customize marketing messages and style recommendations to each individual shopper on a one-to-one basis.

A new parametric navigation lets shoppers narrow down their pants selection by a variety of product attributes, from rise and inseam to color and price. Shoppers can create their own custom category view – seeing all low rise, dark-colored jeans in size 6, and between 30-35 dollars, for example. This parametric category filtering helps shoppers find what they're looking for more quickly, increasing their satisfaction with their Lee.com experience. In addition, the team further streamlined the shopping process by implementing a single page checkout, giving shoppers the ability to quickly and easily move through the checkout process.

The Zobrist team worked closely with the team at Lee to make their online vision a reality. Says Kris Aldridge, the project manager at Lee, “We really enjoyed working with the team at Zobrist – they found effective solutions to complex design problems we were facing, and delivered our project on time and on budget.”

The Lee.com site is a new IBM WebSphere Commerce Enterprise implementation featuring Web 2.0 technology. Working with the design firm Olson, Zobrist Consulting used Flash and Javascript to create a more tangible shopping experience in the online environment, but also created non-Flash and non-Javascript versions to help with SEO rankings and to support broader range of shoppers.

Lee Jeans


Must ReadView All

NCTO endorses USMCA; to lobby Congress to adopt agreement

Textiles | On 13th Dec 2018

NCTO endorses USMCA; to lobby Congress to adopt agreement

The National Council of Textile Organisations (NCTO) board of...

12 Asian garment firms to operate in Haiti by mid-2019

Apparel/Garments | On 13th Dec 2018

12 Asian garment firms to operate in Haiti by mid-2019

At least a dozen Asian garment manufacturing companies will start...

Pakistan evolving export-oriented policies: top official

Textiles | On 13th Dec 2018

Pakistan evolving export-oriented policies: top official

Pakistan is evolving export-oriented policies and is committed to...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Siddharth Biyani, Mangalam Industries Pvt Ltd

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Fan Liyuan,

Fan Liyuan

Chinese company Jiangsu Yingyang Nonwoven Machinery, established in 1993,...

Sarah Perkins,

Sarah Perkins

Fairfax, Virginia-based Specialty Graphic Imaging Association (SGIA) is a...

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search