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P2i's ion-mask to revolutionise adidas Golf performance

26
Oct '09
adidas Golf has signed up to use P2i's revolutionary ion-mask liquid-repellent nano-coating, to create a new generation of high-performance golf footwear that will transform traditional expectations of comfort and performance.

Initially ion-mask will be used to improve the performance of two new styles that are set to début in the adidas Golf Spring/Summer 2010 collection (to be available worldwide in January 2010). adidas Golf expects to extend the presence of ion-mask across a growing number of footwear styles in subsequent 2010 and 2011 collections.

ion-mask revolutionises the performance of footwear. It applies a nanoscopic protective polymer layer to the whole shoe, on which water forms beads and simply rolls off, instead of being absorbed. ion-mask shoes keep their wearers? feet more comfortable and dry in the most challenging performance conditions, at extremes of heat and moisture.

ion-mask gives the whole shoe (including the stitching) superior water repellency, helping to:

1. stop external water getting in (e.g. from early-morning dew or golf-course irrigation); and
2. encourage evaporated perspiration to flow out.

As a result, shoes dry out more quickly, won't get heavier over time, and maintain the natural airflow of their construction material. This optimises temperature and 'breathability' for feet.

Although the presence of ion-mask is imperceptible to wearers (its protective layer is one thousand times thinner than a human hair), it is molecularly bonded to the whole shoe surface and thus is extremely durable. In practice ion-mask lasts as long as the shoe material itself and is not compromised by everyday flexing during wear. (By contrast, traditional water repellency techniques, such as dip-applied chemicals and taped seams, have been shown to swiftly lose their effectiveness under 'real-wear' conditions.)

P2i Ltd


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