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RichRelevance to delight shoppers at Patagonia.com
03
Aug '10
RichRelevance, the leading provider of dynamic e-commerce personalization for the world's largest retailers, announced that Patagonia has partnered with RichRelevance to deliver a more relevant experience to online shoppers.

Patagonia, which focuses on making the best possible outdoor products and apparel with a bias towards simplicity and utility, selected RichRelevance and RichRecs to personalize the online shopper's experience at Patagonia.com, employing innovations such as custom recommendation messaging to reflect the unique sensibility of the Patagonia audience. Based on its proven success with personalization in the US, Patagonia recently expanded its use of RichRelevance to Patagonia Japan's website.

Patagonia grew out of a small company that made tools for climbers and distinguished its brand through minimalism, simplicity and utility. “After surveying the market, we found that RichRelevance offered the most elegant—and powerful—product recommendation solution on the market. Their team and technology have expertly delivered a personalized online experience that lives up to our customers' expectations while blending seamlessly with our site and trusted brand,” said Crist Costa, head of e-commerce technology at Patagonia.

With RichRelevance, Patagonia is able to offer a completely individualized experience to every site visitor based on the shopper's unique attributes as well as numerous shopping behaviors such as past purchases, browsing history, and more. As a customer shops and explores on Patagonia's US and Japan sites, personalized recommendations continually adapt and adjust to his or her activity and goals.

This is accomplished through RichRelevance's industry-leading enRICH Personalization Engine, which facilitates competition among 60 independent recommendation strategies to deliver the most relevant experience. All recommendations include explicit messaging about why a product is suggested, framed in a way that resonates most with Patagonia shoppers.

“Patagonia is a true pioneer and a great partner. For both companies, our corporate cultures are the cornerstone of our business. We share a commitment to our customers, our products and our planet,” said Todd Pearson, Chief Customer Officer of RichRelevance. “Of course it has also been quite exciting to see the uptick in sales and engagement that results from delivering a relevant customer experience online, both in the US and on international sites like Patagonia Japan.”

RichRelevance Inc


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