Home / Knowledge / News / Information Technology / Macy's adopts new mobile technology
Macy's adopts new mobile technology
16
Sep '10
Macy's, Inc. has taken several significant steps to advance its capabilities in mobile technology, which continues to gain acceptance with consumers in the U.S. Among components of the company's comprehensive mobile strategy:

Macy's and Bloomingdale's have optimized the ability for consumers to use any smart phone to navigate the company's e-commerce sites. When customers use an Internet-capable mobile device to visit macys.com and bloomingdales.com, they now see larger and clearer images and click-through buttons so using the sites are faster and easier. Technology detects the type of mobile device a shopper is using and customizes the presentation of macys.com and bloomingdales.com to that customer.

The company expects to continue to improve functionality of mobile-enabled web in the near future. In many cases, customers connect to macys.com and bloomingdales.com on their mobile devices when they receive e-mail communications from the company with promotional offers or new product information.

Macy's has launched an upgraded iShop application for iPhone. The new app loads faster, can be navigated more easily and integrates in real-time with macys.com to provide an improved mobile shopping experience. Through iShop, customers can browse the macys.com merchandise assortment, place and track orders, read product reviews, explore gift guides, find store locations, and access details on special events and campaigns.

Macy's has begun piloting the use of shopkick - a new location-based shopping app - at about 150 stores in the New York, Los Angeles, San Francisco and Chicago markets. By downloading shopkick free from the iPhone App Store, Macy's customers can earn "kickbucks" reward points by simply walking into a Macy's store with their mobile device. They also will receive offers on products or related to specific departments within Macy's. Kickbucks can be redeemed, at the touch of a button on the iPhone, for Facebook Credits to play games online, song downloads, in-store gift rewards at Macy's and other shopkick partner stores, magazine subscriptions, iPods and charitable donations.

Through Sept. 30, customers can check in at any Bloomingdale's store on Foursquare and be automatically entered for a chance to win a trip for two to New York City. Winners fly first class, courtesy of Continental Airlines, for a three-night stay at The Leading Hotels of the World, The Mark. The promotion is part of Bloomingdale's fall fashion campaign that highlights "what to wear, where to go and who to know."

"Americans love mobile devices and are making them an integral part of their lifestyle. Walk down any street, and you can see how the convenience of mobile is connecting people to the world around them as they live, work and play," said Peter Sachse, Macy's chief marketing officer and chairman of macys.com. "For our company, mobile is a way to make shopping more convenient and it helps build strong relationships with customers of our stores and online sites. We are seeing an increasing proportion of our online site traffic coming from mobile devices and we expect that proportion will grow rapidly as we develop and adopt new technology to embrace our mobile customer."

Macy's, Inc., with corporate offices in Cincinnati and New York, is one of the nation's premier retailers, with fiscal 2009 sales of $23.5 billion. The company operates about 850 department stores in 45 states, the District of Columbia, Guam and Puerto Rico under the names of Macy's and Bloomingdale's.

Macy's Inc


Must ReadView All

Azerbaijan's Gilan Textile Park raises exports by 40%

Apparel/Garments | On 18th Aug 2018

Azerbaijan's Gilan Textile Park raises exports by 40%

Azerbaijan's Gilan Textile Park has raised its exports by 40 per cent ...

CPD studies living cost of Bangladesh RMG workers

Apparel/Garments | On 18th Aug 2018

CPD studies living cost of Bangladesh RMG workers

The living cost of readymade garment (RMG) workers in Bangladesh...

Brazilian cotton price index returns to April 2018 level

Textiles | On 18th Aug 2018

Brazilian cotton price index returns to April 2018 level

Cotton prices dropped in Brazil in the first fortnight of August as...

Interviews View All

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search