;
Home / Knowledge / News / Information Technology / New Look is launching a market-leading mobile-optimised site
New Look is launching a market-leading mobile-optimised site
18
Apr '11
International High street fashion retailer New Look announces the launch of their first ever mobile optimised website. New Look, famed for delivering fast fashion, now offers fashion at your fingertips with the chance for all smartphone users to buy on the go wherever they are. Only one click away is, fast, reliable and safe shopping offering every trend and size that your local store may not.

Can't find a pair of jeans in your size or colour? Then simply click online, choose your item and New Look will deliver. New Look is not only offering you a more convenient way to shop but also a better service and a greater availability of product. It contains integrated links to Facebook, Twitter and email enabling you to share your favourite products instantly. The links to New Look TV and New Look's Fashion Blog mean it's quick and easy to keep up to date and watch the latest trend at any time.

The New Look site is sure to be one of the leading mobile solutions in fashion retail whether you are after anything from dresses to socks. Boasting a super-quick journey from homepage to products, it's easier to browse products using the 1, 2 or 3 columns and zoomable images and then finally it takes only one-click to checkout!

The site has been months in the planning and brings together the latest developments in mobile technology (Javascript, CSS3 and HTML5) to offer the ultimate mobile shopping experience.

The New Look mobile site boasts a plethora of features which are aimed at making New Look a leading international multi-channel fashion retailer. It has a store locator fully integrated with Google Maps and directions – enabling you to find your way to the nearest store or check opening hours on the move. Found some shoes online that you can't wait to get your hands on? Browse and add them to your shopping basket on your way home on your handset and then when you log onto your desktop PC at home, the items will be automatically there too.

There is also a clear flow from the customer product selection to the checkout. Registered users benefit from a quick, simple and secure 'One Click' purchasing process and users are also able to shop anonymously with no registration required. To make delivery easy, shoppers have the option to nominate a particular delivery day.

Dom McBrien, eCommerce Director, New Look says, “At New Look our aim is to offer customers an outstanding multi-channel experience. To do this we must offer an easy and convenient shopping experience through a multitude of channels.

Research suggests that in 2012 access to the internet via Smartphone devices will even supersede the desktop PC, so this is a clear opportunity. As a result, New Look is launching a market-leading mobile-optimised site. Crisp and zoomable product imagery, social media integration and an easy one-click checkout for registered users are just a few of the cutting-edge features.

By offering a best-in-class user experience suited to the mobile shopper, we are confident that New Look will be the fashion brand of choice for the shopper, wherever they are.”

Founded in 1969 New Look Retail Group Limited has 613 stores in the UK and Eire, a transactional website and 305 stores in France trading under the name Mim. In addition, New Look has 27 New Look branded stores in France and Belgium, and franchise stores in UAE, Bahrain, Kuwait, Egypt and Saudi Arabia.

New Look Retail Group Limited


Must ReadView All

Pakistan-Italy MoU to expand economic, trade cooperation

Textiles | On 14th Dec 2018

Pakistan-Italy MoU to expand economic, trade cooperation

Pakistan and Italy recently signed a memorandum of understanding...

South African parliament ratifies AfCFTA

Textiles | On 14th Dec 2018

South African parliament ratifies AfCFTA

The South African parliament recently ratified the agreement...

Jordan PM lays foundation stone for Chinese textile unit

Textiles | On 14th Dec 2018

Jordan PM lays foundation stone for Chinese textile unit

Jordanian Prime Minister Omar Razzaz recently laid the foundation...

Interviews View All

Karel Williams, Dow Microbial Control

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Top executives, Textile industry

Top executives
Textile industry

It will take some time for the people to change their buying choices

Divyesh Mashruwala, Akshar Industries

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Spring Chang,

Spring Chang

A specialist in manufacturing printing machines, <b>Wenzhou Changs</b>...

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Marcus Hardelauf,

Marcus Hardelauf

Germany-based Textechno is one of the leading manufacturers of testing...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search