True Fit is the only platform that solves online fit at scale, serving high-fidelity, and trusted experiences for shoppers everywhere. True Fit's Fashion Genome is the world's largest, connected data platform, fueling AI-driven models that combine product attribution for 17K brands, $250 billion in cross market buying behaviour, and first party preference data from over 200 million registered True Fit members, True Fit said in a press release.

The Fashion Genome underscores exceptional software and data services that brands and retailers use to personalize the buying experience online. This focus on customer experience across leading sites from PacSun to Under Armour to Boden translates to 2-5 per cent lift in revenue, driven by a 47 per cent increase in order rate.

"We're inspired by this moment. Consumers are in the midst of a generational shift to digital shopping. Apparel brands and retailers are rapidly partnering with True Fit to make their customer experience excellent.  We're thrilled to help unlock growth in apparel -- the last huge consumer category to go digital," William R. Adler, True Fit's president & CEO, said.

The additional $30 million of growth investment was led by True Fit lead investor Georgian, a multi-billion-dollar fintech company that invests in high-growth software businesses that leverage data in powerful ways.  Georgian was joined by Jump Capital, Signal Peak Ventures, Intel Capital, and new investor Espresso, a leading venture debt fund. The funding will reinforce True Fit's expansion while powering major innovations in customer experience and unrivalled data sets for 2022.

"True Fit is the leading provider in this exhilarating market thanks to its unique dataset and AI. We're excited to be part of this generational shift to digital, and to help bring True Fit's world-class solution to scale," Justin LaFayette, lead investor at Georgian, said.

Fibre2Fashion News Desk (RR)