Traditionally in the society where men are the head of the family, it was they who took ultimate decisions. Granted, that was decades before.. With the span of time, when trends changed, women took a leading role in deciding the shopping preferences....

Leave a customer disappointed in the retail store he will share with 50 people. Leave the customer disappointed in e-tail world he will tell 50,000 people.This is the impact of positive are negative campaigning in the E retailing. ...

A basic decision in marketing products is Branding, in which an organization uses a name, phrase, design, symbols, or combination of these to identify its products and distinguish them from those of competitors of these to identify its products and distinguish them from those of competitors....

The theory of big bang-explains the continuous expansion of universe from one rigid solid ball to dispersed particles. Like wise Global retailing explains the story from one local town label to their globalization and branding. Retailing is expanding massively from street fashion label to international fashion chain....

Retailers had high hopes on holiday season having lived through perhaps the most depressing period since Great Depression. All were agreed that sales will pick up, but how much, nobody knew. The Stitch Times has collected and collated the information on the prominent world markets like the US, the EU, Japan and China...

With growing competition and diversifying markets in the volatile fashion world, companies are looking at gaining market share by increasing product diversity in apparel. This factor - determined by attributes such as design...