Gone are the days, when consumers were the underdog upon the mercy of thankless Sellers. When prices were the strings of moving the puppet (Consumer) as per their desires, Monopoly was the key principle of sellers. Seller's domain was hovering over the fate of buyer's pocket...
While the current drop in consumer spending has hit organized retailers, that is not the only reason for their woes. Retailers need to better understand and define their value proposition to their customers. Customer-centric thinking and acknowledging the fact that the kirana store is still a benchmark are key to defining this value proposition...
Retailing is considered as one of the most nimble industry, where the manager comes in contact with the customers and responds to their needs everyday. To be successful in the competitive arena, retailers must be able to convince the shoppers, that they can satisfy their needs better than their competitors...
With most of the leading retailers like Macy's Saks Inc., Nordstrom, TJX and J.C. Penny suffering serious contraction in their sales, the reality of the downturn has hit home for department stores, after a year when the financial crisis took a firm stranglehold on consumer spending...
Selecting point of sale, or POS, equipment is a critical decision for any small business owner. This is the gateway of financial interaction between your business and its customers. POS equipment is the hardware and software that handles customer transactions and communicates them with merchant account providers if needed...
It's not uncommon for retailers to invest in Business Intelligence (BI) and Corporate Performance Management (CPM) software, only to be bitterly disappointed. These tools are purchased in the belief that they can be used by end-users, independently, to gain timely and efficient access to data...