Secret shoppers at the store Paid Article

Retailers adopt diverse strategies to survive the game. Driven by competition, retailers have realized that satisfying their customers is the key to win the business. They also need to keep abreast of the market conditions, and the strategies of their competitors. Apart from evaluating their competitors, significant self appraisal is also necessary. Mystery shopping is an efficient tool for evaluating the product quality, performance level, knowledge, attitude, and behavior of the sales ...

'What's the deal of the day?' Fostering retail profits through flash sales Paid Article

Flash sales are the recent epitome in e-retailing. It offers merchandise on discounts as a limited time offer, through websites. Member of these websites receive intimation regarding the offer through email, postal mail, and social networks. In addition to conventional selling methods, offers are made on websites providing abrupt offers, at subsidized prices, which last only for a limited period of time. These deals offer very attractive discounts which goes up to even 50% off retail ...

Fine Tuning Retail - Retail takes new spin with concept stores Paid Article

Art of presentation is crucial for retailing. Retailers have embarked on a new trend to come closer to their customers. 'Concept Stores' are now an upcoming trend in the sector which is giving retail a new spin. In par with current trends, they give a complete solution to the consumers as they not only include a sales model which convinces the shoppers and turns them into their customers, but also possess an emotional model which will satisfy the customers and retain them for a long ...

Retail Migration Paid Article

Gone are the days when retailers followed innovative approaches to attract customers into their stores. Discreet retailers are rewarded for their long term outlook in business, their maturity with varying consumer preferences, and ability to balance opportunities. Now retailers are rolling the dice, and adopting multiple, and unique strategies wherein they reach the customers, and make the sales happen. What has caused this 'Retail Migration', and how successful would it ...

Rise of the ''Y'' factor in Retail Paid Article

India has the youngest population profile among other countries. Hailing from the fiery genesis known as 'generation Y', they comprise the fastest growing segment of Indian population. Once considered an 'after thought' for vendors, they are now gaining immense priority. Confident, ambitious, and achievement oriented, their desires, attitudes, and needs can't be ignored. What are their preferences, and how do retailers comprehend and capitalize on ...

Comprehending Retail's Silent Salesmen Paid Article

Customers while shopping, give three to five seconds of their attention to window display, within which, the retailer's visual message should be conveyed. Therefore, retailers today are much focused in creating a miniature world to lure the customers inside their shop, and also provide them with a pleasant shopping experience. What can the in-store environment and display of merchandise do, to enhance retail sales? Who are the 'silent salesmen' of modern ...