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Strategies to Delight and Retain the Changing Retail Consumer New!

Retailing has undergone a huge transformation over the years. From Baby boomers to Gen X to Gen Y buyers, everyone has seen a change in buying behaviour, and the mass appeals, tastes and choices of these buyers are evolving every second, thanks to the global culture transformation....

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Visual Merchandising-A Smart Model

The term Smart Visual Merchandising is the way in which the stores display the products electronically. The way in which you display the products to attract the customers and make them easy for shopping .Store displays have an impact on the consumer....

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Improving Apparel Sales with Versatility

In any sales transaction, both the buyer and the seller do some form of assessment. To create an image in the minds of the consumers, and sustain their share in the cutthroat competition, retailers need to think and act 'out of the box'. Lack of proper business understanding leads it's to failure or decreasing profits....

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Give Strength to the Roots of Faith: Enhancement of Existing consumers

There is rigid competition in the jewellery retail business and every day changes in customers demand and needs. With the change of customer behavior you shall concentrate on retaining customer. Efforts to sell and promotion are no longer working as it used to be earlier. You have to spend lot of money on advertising and other marketing polices....

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A Trouble Shared is a Trouble Halved

In the most testing economic climate that our sector has experienced in a long time, the majority of retailers continue to 'go it alone' and try to fully fund the technology infrastructure and skills that their company needs.Alan Morris argues that this is folly and urges them to wake up to the cost and efficiency benefits that come from using shared services and applications. ...

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Reasons behind the Failure of Malls

Malls as we understand, is a form of organized retailing. They lend an ideal shopping experience with an amalgamation of product, service and entertainment.The story of great Indian mall boom started from the emergence of Gurgaon, an industrial suburb of Delhi. In a development that surprised many town planners...

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