Eight advisors join ECAP for sustainability drive

The ECAP advisory group will offer guidance to the partner organisations responsible for delivering several action areas related to the European clothing sector, and will act as ambassadors for ECAP in helping to forge new partnerships with stakeholders and businesses within participating countries.

Leigh Mapledoram, head of programme at WRAP which oversees ECAP, said, "We are delighted to be working with such an experienced and influential group of advisors. We held our first group meeting recently, and it is obvious that the advisors' involvement will be invaluable in expanding ECAP's reach and that their energy and support will help towards ECAP achieving its ambitious goal of making European clothing more sustainable –from point of production to end of life."

ECAP focuses on the clothing supply chain specifically to reduce waste and to bring about effective waste recovery. Retailers, brands, suppliers, public sector, re-use and recycling organisations and charities are all encouraged to commit to a target-based Clothing Action Plan that will be supported by a consumer campaign to change behaviour.

Fibre2Fashion News Desk – India