Tommy Hilfiger ties with Fletcher Leisure for golf collections

13 Jul '11

4 min read

The collection will be distributed in the U.S., Canada and Europe at private and public golf clubs, golf specialty stores, sport specialty stores, resort accounts, and corporate accounts beginning Spring 2012. Marketing initiatives will focus on trade shows, co-op programs, print advertising, and event sponsorships in key North American and European markets.

Tommy Hilfiger launched men's golf apparel in 1994 and expanded into women's golf apparel in 2000; in 2004 the collection was introduced in Europe. Since 2007, the line has been produced and distributed only in Europe.

PVH Corp., one of the world's largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud and DKNY.

Fletcher Leisure Group, based in Montreal, Quebec, is a company with 42 years of golf industry experience marketing multiple brands in Canada, the United States, Europe and the UK. Brands that make up the Fletcher portfolio include the Canadian distribution rights for Adams Golf and Sport Haley and wholly owned AUR and Sunice.

Tommy Hilfiger Group

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