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Swimco and Seafolly present: Bikini at Any Age!
Aug '11
Bikinis are gaining momentum with those outside the niche market of 20-something beach babes. Western Canadian swimwear retailer Swimco has partnered with Australian swimwear supplier Seafolly on a project entitled "Bikini at Any Age", to prove that women of all ages can look and feel good in a bikini that suits their body type and lifestyle.

"The idea for this feature came from seeing our 40+ female customers come in assuming that a bikini is no longer an option for them, and being pleasantly surprised", says Swimco President Lori Bacon. Swimco is spreading the word that bikinis are available in a wide variety of fits and a spectrum of coverage, designed to flatter different body types. Swimco's most popular styles this season include Seafolly's bikini tops with DD-E cup support, and conversely, their Booster Bra that enhances a smaller bust. Bottom coverage ranges from a near-Brazilian cut to a skirted bottom with a built-in brief.

"Our 'Bikini at Any Age' images celebrate women from ages 23 to 61, each in a bikini that they personally feel comfortable in. The most important feature of any swimsuit is that it makes you feel confident", says Bacon. "We chose women from a range of ages, with relatable body types, so that women of all ages, shapes, and sizes are inspired to give that bikini a try!"

Swimco's Fit Experts instill confidence in customers by fitting them with swimwear that makes them look and feel their best.

Seafolly understands that individual women have individual needs, and therefore incorporates the latest styling and trends while still catering to different body shapes. With hundreds of styles to choose from, build a SEAFOLLY bikini.


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