Home / Knowledge / News / Apparel/Garments / Swimco and Seafolly present: Bikini at Any Age!
Swimco and Seafolly present: Bikini at Any Age!
01
Aug '11
Bikinis are gaining momentum with those outside the niche market of 20-something beach babes. Western Canadian swimwear retailer Swimco has partnered with Australian swimwear supplier Seafolly on a project entitled "Bikini at Any Age", to prove that women of all ages can look and feel good in a bikini that suits their body type and lifestyle.

"The idea for this feature came from seeing our 40+ female customers come in assuming that a bikini is no longer an option for them, and being pleasantly surprised", says Swimco President Lori Bacon. Swimco is spreading the word that bikinis are available in a wide variety of fits and a spectrum of coverage, designed to flatter different body types. Swimco's most popular styles this season include Seafolly's bikini tops with DD-E cup support, and conversely, their Booster Bra that enhances a smaller bust. Bottom coverage ranges from a near-Brazilian cut to a skirted bottom with a built-in brief.

"Our 'Bikini at Any Age' images celebrate women from ages 23 to 61, each in a bikini that they personally feel comfortable in. The most important feature of any swimsuit is that it makes you feel confident", says Bacon. "We chose women from a range of ages, with relatable body types, so that women of all ages, shapes, and sizes are inspired to give that bikini a try!"

Swimco's Fit Experts instill confidence in customers by fitting them with swimwear that makes them look and feel their best.

Seafolly understands that individual women have individual needs, and therefore incorporates the latest styling and trends while still catering to different body shapes. With hundreds of styles to choose from, build a SEAFOLLY bikini.

Swimco


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Top executives
Textile industry, India

The event should be organised every year

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search