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UK's Argos partners Emma Bunton for kidswear range
Nov '11
UK's Argos, a multi-channel retailer of general merchandise and home products, has announced its collaboration with Emma Bunton, former singer of Spice Girls, who would design a baby and kidswear collection for the retailer's recently launched clothing category.

The tie up is first of its kind both for the retailer and Bunton. The clothing range, which is likely to hit the markets both online and offline by January next year, would portray a 99-piece collection for girls and boys from newborn to 10-year old.

The collection designs are greatly inspired by Bunton's own life and family, as the skull and cross-bone T-shirt designs have been designed while drawing inspiration from Bunton's four-year old son Beau's likings. Other designs include dog prints on party wears for girls, while the guitar print hoodies' designs on boyswear echoes Bunton's love for music.

Bunton is known and adored for being a fashionable industrious mother and thus was a natural pick for designing the kid's collection for Argos, Emily Jacobs, Business Development Manager at Argos said. She added that they are quite sure that customers would like the detail and the premium quality of their collection which would be offered at great value prices.

She further said that their foray into kidswear segment has been well-accepted as a natural expansion of Argos' existing range, and the collection designed by Bunton would take their kidswear segment to new highs.

Argos presently operates 750 stores across the UK and Ireland, and each year caters to more than 130 million customers through these outlets. During the year till February 2011, the retailer clocked a sales turnover of £4.2 billion.

Fibre2fashion News Desk - India

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