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Nike unveils Brazilian national football team kit
Nov '13
Nike unveiled the new Brasil National Team home kit at an event in Rio de Janeiro.  The kit, which will be worn by the hosts next summer, combines performance innovation, cultural design cues and environmentally sustainable materials. 
"It is a great honor and it fills me with pride to present the new shirt of the Selecao to the fans in Rio," said Luiz Gustavo of the Brasilian National Team.
The kit aids performance by regulating player body temperature over the course of match. By using a combination of Nike Dri-FIT Technology, “burnout” mesh and laser-cut ventilation holes, designers are able to localize cooling where players need it most.
Nike Dri-FIT technology pulls moisture away from the skin to the outside of the garment where it evaporates more quickly. Laser-cut venitilation holes and engineered mesh in key areas where heat is generated allow for increased breathability and airflow across the skin.  
“By managing sweat and keeping the body cooler longer, players feel more comfortable, sweat less, and perform better,” said Martin Lotti, Creative Director for Nike Football.   
In addition to keeping players cool, the kit is made with a new dual-knit fabrication that incorporates cotton and recycled polyester for the best in moisture wicking properties, while adding a softer feel and more flattering shape.
In line with Nike’s commitment to superior performance with lower environmental impact, the shirt, short  - and for the first time in a national team kit, the socks - all feature fabric made from recycled plastic bottles. (100% recycled polyester in the shorts, 96% recycled polyester in the shirt and 78% in the socks).  Each kit is made using an average of 18 recycled plastic bottles. Since 2010, Nike has diverted almost 2 billion bottles from landfills, enough to cover over 2800 full-sized football pitches.
“Incorporating environmental sustainability is a key part of the design and development process for us,” said Lotti. “Our aim is to create a kit that performs for players and is good to the planet.”
Designers utilized three dimensional body scans of the entire Brasilian National Team to collect data on the form of today’s players and identify an updated fit, improving comfort and allowing the body to move more naturally within the kit. 
While looking at every element of the modern football kit, Nike designers even paid special attention to the kits’ socks.  Combining athlete insight and research with new materials and fabrications, the Nike Elite Match Fit sock for 2014 features a sleeker fit specific to football.  Strategically cushioned zones provide comfort and protection at the big toe and anklebones where the majority of impact occurs, while arch support locks down the foot to prevent slipping.  Material was also eliminated to enhance touch and decrease bulk, and flex grooves were added to the ankle and the top of the foot to prevent any bunching. 

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