The Sunice Collection for Spring 2014 is experiencing it's best booking season in 5 years. There is no doubt that the vibrant new colour palette is a contributing factor to this upward momentum in sales increases over previous seasons. Sunice continues to offer the best of the best in a performance layering system for golfers.
Renowned for all-weather outerwear Sunice features Gore-Tex, FlexVent and Zephal fabrics. The mid-layer SPORT and base layer X-STATIC Silver Fiber offerings further complement and enhance the entire collection. Sunice combines ultra lightweight textiles with vibrant neon brights injected into the classic palette of commercial tones to keep any golfer feeling comfortable and playing their best.
AUR Golf welcomed a new designer this year to bring an element of freshness and vitality into the already modern and classic design ethos for men and ladies. The collection stands on its own with a refined modern aesthetic by using fabrics in a more sophisticated form. AUR uses the active nature of golf combined with awareness for the environment for inspiration. As many buyers noted, the ease of merchandising AUR in the shop was made easy with the color palette, silhouettes and purposeful offering.
The Spring 2014 Golf Collection of Tommy Hilfiger Golf experienced an anticipated interest this booking season. Designed in keeping with the DNA of the Tommy All-American brand, each collection speaks the preppy, energetic, sporty and playful voice. Traditionally designed with the comfort of cotton, the collection has shifted almost exclusively to performance fabrics that combine style, comfort and performance. Tommy will be sold in many pro shops this spring.
Fletcher's has been an important partner to the golf industry over the past 5 decades. As such, the booking programs, namely the Fletcher FIVE (a flexible incentive program), Bottoms, Basics and Staff Programs are geared to support the shop, encourage loyalty, assist with sell through and offer incentives for professionals to wear the brands on and off course.
"We are very excited about Spring 2014 Bookings with all Fletcher brands. Our product development team was solely focused on creating collections that merchandise easily and entice consumers to invest in outfits and our performance layering systems." Says Derek Faith, VP of Sales. "Our sales programs are aggressive, flexible to the dealers needs and supportive of the industry as a whole."
Fletcher Leisure Group
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