Home / Knowledge / News / Apparel/Garments / FGL announces banner consolidation
FGL announces banner consolidation
Sep '09
The Forzani Group Ltd. announced its plans to consolidate its two outdoor and lifestyle banners, Coast Mountain Sports and Atmosphere, to create a single national outdoor lifestyle banner under the Atmosphere name. The consolidation is expected to require minimal capital and is scheduled to be completed by Spring 2010.

As previously announced in April 2009, the Company intends to streamline its banner count to improve efficiencies and, reduce overlap and competition between its own outlets. As its first major step toward accomplishing this initiative, the Company will convert its Coast Mountain Sports locations to the Atmosphere name. All existing Atmosphere stores will remain franchised, while the converted Coast Mountain Sports locations will remain corporate. By the targeted conversion date of Spring 2010 the Company expects to be operating 63 locations under the Atmosphere name.

In addition to simplifying the business, the Company expects efficiencies from a single national advertising program, higher sales per square foot from an enhanced product mix and extended reach, as Atmosphere will be the largest outdoor lifestyle chain in Canada. Tom Quinn, Chief Operating Officer commented "One of our main objectives in developing our current strategy was to focus efforts on banners that have the potential for good growth. With the consolidation of Coast and Atmosphere we now have the opportunity to communicate one message to the outdoor lifestyle consumer and to boost brand awareness across the country, improving the Company's share of this growing market."

The Forzani Group Ltd

Must ReadView All

Textiles | On 24th Oct 2016

Indian govt plans roadshows to promote textile exports

The Indian government has planned to conduct roadshows to boost the...

Textiles | On 24th Oct 2016

TPP may hit roadblock

The 12-member Trans-Pacific Partnership (TPP) that was signed earlier ...

Textiles | On 24th Oct 2016

Baba Ramdev’s Patanjali to enter textile manufacturing

Patanjali Ayurved, an enterprise initiated by yoga guru Baba Ramdev,...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search