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Launch of Completely Me by Liz Lange at HSN
16
Jan '10
Liz Lange, acclaimed fashion writer, style icon, and founder and creative director of one of the most recognizable lines of maternity wear - Liz Lange Maternity, is introducing a ready-to-wear collection with the launch of Completely Me By Liz Lange. The collection, for women, will be available this spring at HSN. Bluestar Alliance, Liz Lange's brand management firm, has signed a licensing agreement with Tiger J to produce the collection.

A former fashion writer at Vogue magazine, Lange designs with a confident and chic woman in mind. Completely Me By Liz Lange offers style that embraces her favorite attributes and adds a vacation-wear fun to her everyday wardrobe.

In the 1990s, Liz Lange redefined maternity by providing modern women stylish clothing while simultaneously accentuating the beauty of the female body during pregnancy. After being approached for years by customers seeking a line of non-maternity wear, Lange decided to design a collection of flirty and fun separates using her signature chic sensibility. With the addition of a ready-to-wear collection under the Liz Lange umbrella, the brand will further its growth as the choice for fashion forward women.

In describing the new venture, Liz Lange states, "We are thrilled to be taking this natural next step together with HSN and Tiger J. Women have so much to balance in their lives; our collection will keep you looking great while adding simplicity to your wardrobe. The fit and fabric of this collection is essential, but more than anything it is the optimistic attitude and approach to life that exemplifies the brand."

"We're excited to partner with Liz Lange to bring to life her exclusive ready-to-wear designs," says Mindy Grossman, CEO of HSN, Inc. "Liz has a terrific connection with her customers. The addition of her collection to HSN reinforces our commitment to respond to our customers' needs -- women not only want to look and feel beautiful, but they also seek comfort and fit."

Completely Me By Liz Lange will launch on February 19th 8PM-10PM and February 20th 8AM on HSN and hsn.com.

HSN

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