Home / Knowledge / News / Apparel/Garments / Real women want wearable styles & quality in swimwear
Real women want wearable styles & quality in swimwear
15
Apr '11
There's a new trend in swimwear this season -- swim styles for REAL women are in. In fact, a recent survey by Lands' End found that the majority of the female respondents prefer swim styles designed with real women in mind such as Slenderizers (82 percent), One-piece styles (81 percent), and SwimMinis (70 percent). Wearable swim trends are tops and it's not surprising considering almost all female respondents (99 percent) identify themselves as REAL women with curves as opposed to the less than one percent who state they look like a supermodel.

"This season, real women rule and they are determining the trends seen at the beach and poolside," said Ivy Spargo, general merchandise manager, Lands' End. "At Lands' End, we've found that women want coverage combined with flattering fits and fashion-forward details and they will find them in this season's swim styles."

Styles to Flatter Real Women Top the Trends
From ruching and ruffles to swim skirts and patterned swimsuits, according to Spargo, all women will be able to wear this season's hottest trends. Ruching or shirring may be reminiscent of the Greek Goddess era but this figure-flattering style detail will turn many into a Beach Goddess when it comes to swimwear. Gathered fabric is sewn together and perfectly drapes to conceal and compliment almost all body types.

Another wearable swim design detail this season is ruffles. Lands' End has added this of-the-moment detail to swim skirts and swim tunics for a feminine touch. For those looking for coverage and style, look no further than the swim skirt. More than seven out of ten (72 percent) of those surveyed are considering a swim skirt this season.

While solid colors will remain a style staple in swimwear, patterns are picking up. In fact, the survey found 81 percent of women are considering a patterned swimsuit. Popular prints this season include retro polka dots, nautical stripes, graphic florals and paisley prints.

Slenderizing Swimsuits Go Mainstream
No longer a secretive undergarment, swimsuit slenderizers have now gone mainstream. As a result, the survey found more than eight out ten women (81 percent) are considering a Slenderizing swimsuit this season as new innovations emerge. Lands' End offers a variety of figure-flattering swimwear with targeted slenderizing properties in three different collections: ShapeWear, All-over Control and Tummy Control.

While women may want control in a swimsuit, many want targeted control in areas like the abs, obliques and back. Lands' End's ShapeWear Collection features an exclusive slimming technology for targeted control. Overwhelmingly, 95 percent of women want a dream swimsuit to help flatten the tummy area. That dream can become a reality with the Lands' End Tummy Control Swimwear Collection featuring one-pieces and swim separates for those seeking some midsection support. For many surveyed (93 percent), the dreamiest swimsuitoffers all-over slimming. Lands' End's All-over Control Collection offers technology and fabric that deliver slimming power that fits snugly, yet feels comfortable in and out of the water.


Must ReadView All

Decision in UK budget to attract investment in retail: BRC

Textiles | On 24th Nov 2017

Decision in UK budget to attract investment in retail: BRC

British finance minister Philip Hammond’s announcement in his budget...

Courtesy: Shangdong Ruyi

Textiles | On 24th Nov 2017

Shangdong Ruyi to acquire major stake in Bagir

Shangdong Ruyi Technology Group Ltd, one of the leading Asian global...

Chinese e-commerce firm JD.com invests $44 mn in Tiki.vn

Apparel/Garments | On 24th Nov 2017

Chinese e-commerce firm JD.com invests $44 mn in Tiki.vn

Chinese e-commerce firm JD.com has invested $44 million in Tiki.vn, a ...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Urmil Arya

Sushila International, a well established textile organisation established ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search