The opening of Laces is another step in the incremental expansion of the Herzogenaurach location that initially started in the framework of an urban design master plan in 1999. It ensures the further optimisation and expansion of an attractive working environment for employees of the adidas Group.
The number of adidas employees working in Germany and Herzogenaurach has almost doubled in the past ten years. Currently, the adidas Group has 3,760 employees in Germany, with 3,000 of them working in Herzogenaurach. The adidas Group will this year again create around 100 new jobs.