Home / Knowledge / News / Apparel/Garments / Louis Phillipe & Van Heusen to foray in Tier II and III cities
Louis Phillipe & Van Heusen to foray in Tier II and III cities
Jun '11
In their effort to hit a growth of 30 percent per annum, leading readymade brands Van Heusen and Louis Phillipe are planning to target Tier II and Tier III cities in India. Both the brands marketed by Madura Fashion & Lifestyle (Madura F&L) have set an annual sales target of Rs. 8.5 billion.

Louis Phillipe, which initially offered apparels for 30 and above age group, is now even offering a wide variety of apparels for youngsters. This has led to a considerable growth of the brand. Also, alongside the multi-brand stores, the brand is available in 100 exclusive outlets across the country.

For Van Heusen, the major business is flowing in from small cities such as Thrissur, Dehradun, Patna, Jaipur, etc. While the brand has launched a new outlet in Kerala's Kottayam, launch of other two outlets in Kollam and Thiruvananthapuram are underway.

Van Heusen has now started opting for big format stores of around 4,000 sq. ft. Actually, around 20-25 percent of the brand's future expansion plans are aimed at launching such big format stores.

Increasing raw material prices have impacted the retail prices of both the brands. Soaring cotton prices last year led to a 30-40 percent hike in fabric prices, which Madura F&L was compelled to pass on to the customers.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: BGMEA

Apparel/Garments | On 27th Feb 2017

'Brands & buyers should help Bangladeshi factory owners'

Brands and buyers should come forward to help factory owners in...

Apparel/Garments | On 27th Feb 2017

Myanmar sets up new committee to revise minimum wage

The Government of Myanmar has set up a new committee, replacing an...

Courtesy: PT Indonesia Taroko Textile

Textiles | On 27th Feb 2017

Taiwan's Lealea to buy Tarako textile plant in Indonesia

Taiwan based textile manufacturer Lealea Enterprise Company, one of...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Janak Dhamanwala & Sunil Dhamanwala

Moving towards sustainability is also a social change

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search