Home / Knowledge / News / Apparel/Garments / Louis Phillipe & Van Heusen to foray in Tier II and III cities
Louis Phillipe & Van Heusen to foray in Tier II and III cities
14
Jun '11
In their effort to hit a growth of 30 percent per annum, leading readymade brands Van Heusen and Louis Phillipe are planning to target Tier II and Tier III cities in India. Both the brands marketed by Madura Fashion & Lifestyle (Madura F&L) have set an annual sales target of Rs. 8.5 billion.

Louis Phillipe, which initially offered apparels for 30 and above age group, is now even offering a wide variety of apparels for youngsters. This has led to a considerable growth of the brand. Also, alongside the multi-brand stores, the brand is available in 100 exclusive outlets across the country.

For Van Heusen, the major business is flowing in from small cities such as Thrissur, Dehradun, Patna, Jaipur, etc. While the brand has launched a new outlet in Kerala's Kottayam, launch of other two outlets in Kollam and Thiruvananthapuram are underway.

Van Heusen has now started opting for big format stores of around 4,000 sq. ft. Actually, around 20-25 percent of the brand's future expansion plans are aimed at launching such big format stores.

Increasing raw material prices have impacted the retail prices of both the brands. Soaring cotton prices last year led to a 30-40 percent hike in fabric prices, which Madura F&L was compelled to pass on to the customers.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Textiles | On 10th Dec 2016

Indian textile hubs adopt cashless payment modes

The textile ministry is promoting cashless payment within the...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search