Home / Knowledge / News / Apparel/Garments / Louis Phillipe & Van Heusen to foray in Tier II and III cities
Louis Phillipe & Van Heusen to foray in Tier II and III cities
14
Jun '11
In their effort to hit a growth of 30 percent per annum, leading readymade brands Van Heusen and Louis Phillipe are planning to target Tier II and Tier III cities in India. Both the brands marketed by Madura Fashion & Lifestyle (Madura F&L) have set an annual sales target of Rs. 8.5 billion.

Louis Phillipe, which initially offered apparels for 30 and above age group, is now even offering a wide variety of apparels for youngsters. This has led to a considerable growth of the brand. Also, alongside the multi-brand stores, the brand is available in 100 exclusive outlets across the country.

For Van Heusen, the major business is flowing in from small cities such as Thrissur, Dehradun, Patna, Jaipur, etc. While the brand has launched a new outlet in Kerala's Kottayam, launch of other two outlets in Kollam and Thiruvananthapuram are underway.

Van Heusen has now started opting for big format stores of around 4,000 sq. ft. Actually, around 20-25 percent of the brand's future expansion plans are aimed at launching such big format stores.

Increasing raw material prices have impacted the retail prices of both the brands. Soaring cotton prices last year led to a 30-40 percent hike in fabric prices, which Madura F&L was compelled to pass on to the customers.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 28th Apr 2017

Fix 5% GST rate for textile goods: Textile bodies

Uniform levy of 5 per cent Goods and Services Tax (GST) on all...

Textiles | On 28th Apr 2017

India lifts CVD imposed on Nepali Jute goods

The countervailing duty (CVD) that was imposed on Nepali jute...

Courtesy: Williamsburg Garment Company

Fashion | On 28th Apr 2017

'We have grown by staying small & maximising efforts'

The easiest way to go out of business is to be too big or expand too...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X