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Louis Phillipe & Van Heusen to foray in Tier II and III cities
Jun '11
In their effort to hit a growth of 30 percent per annum, leading readymade brands Van Heusen and Louis Phillipe are planning to target Tier II and Tier III cities in India. Both the brands marketed by Madura Fashion & Lifestyle (Madura F&L) have set an annual sales target of Rs. 8.5 billion.

Louis Phillipe, which initially offered apparels for 30 and above age group, is now even offering a wide variety of apparels for youngsters. This has led to a considerable growth of the brand. Also, alongside the multi-brand stores, the brand is available in 100 exclusive outlets across the country.

For Van Heusen, the major business is flowing in from small cities such as Thrissur, Dehradun, Patna, Jaipur, etc. While the brand has launched a new outlet in Kerala's Kottayam, launch of other two outlets in Kollam and Thiruvananthapuram are underway.

Van Heusen has now started opting for big format stores of around 4,000 sq. ft. Actually, around 20-25 percent of the brand's future expansion plans are aimed at launching such big format stores.

Increasing raw material prices have impacted the retail prices of both the brands. Soaring cotton prices last year led to a 30-40 percent hike in fabric prices, which Madura F&L was compelled to pass on to the customers.

Fibre2fashion News Desk - India

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