Paxar reinvents retail experience with new interactive RFID mirror

08 May '07

3 min read

Paxar Corporation will showcase its new consumer-facing item-level RFID solution, magicmirror, at this week's Material World show at the Miami Beach Convention Center. The Company will also share insights on the opportunity that item-level RFID presents for the marketplace at the panel session entitled, "RFID in Apparel & Footwear: What, Why, and How," taking place on Tuesday, May 8th at 1:30 p.m. EDT.

Mirror, Mirror on the Wall:
For brands and retailers, magicmirror means the ability to touch customers on an emotional level and positively influence their purchasing decisions. When a customer or sales associate brings an RFID-tagged piece of clothing in front of the magicmirror, it automatically displays rich personalized information including brand messaging, garment description, size and color availability, as well as mix-and-match guides that suggest other items for accessorizing a wardrobe. When installed in the fitting room, customers can request immediate assistance from a salesperson by simply touching the magicmirror, without ever having to leave the room.

"Teaming up with industry-leading experience design partner thebigspace, and technology partners, Motorola and Infosys, has enabled Paxar to develop a turnkey consumer-facing RFID solution for the apparel and retail markets," said Chris Robins, vice president of trade marketing and member of the global RFID team at Paxar.

"The integration of Paxar's custom-designed RFID labels and tags with thebigspace's rich media and content, Motorola's RFID readers and handheld devices, and Infosys' Smart Visual Merchandising applications for store operations and eCommerce, allows magicmirror to fully deliver the power of RFID technology and create a unique and innovative customer experience."

Visitors to Paxar's "Cool Zone" showcase in the Merchandising/Sales area at pavilion 670 and exhibition booth (1700) in the Technology Solutions area of the Convention Center will be able to experience first-hand the effective mix of information, interactivity and fun the magicmirror offers.

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