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Li Ning's specially designed sports wear for Swedish Olympic Delegation
13 Feb '07
2 min read
The Swedish Olympic Committee officially announced the Li-Ning brand as the designated athletic apparel collaboration partner of the Swedish Olympic Delegation, for a term of four years.
During the period of collaboration, the Swedish Olympic Delegation members will all wear Li-Ning Company's specially designed athletic and award ceremony outfits during their participation of the 2008 Beijing Olympics and the 2010 Vancouver Winter Olympics.
Because of this, Sweden becomes the first foreign Olympic delegation to sign a contract with a Chinese athletic brand. This collaborative effort signals that the Li-Ning brand has once again taken an important and stable stride in its international strategy that will be recorded in the annals of Chinese athletic history.
After a successful contract signing in the Americas with the Argentinean Basketball Association, that elegant red insignia of “Li-Ning” once again traveled in a beautiful arc into Northern Europe.
Regarding its collaboration with the Swedish Olympic Committee, Li-Ning Co Ltd CEO, Zhang Zhiyong, said “In 1950, Sweden was the first country to establish diplomatic relations with China, and 57 years later, Sweden has become the first Olympic delegation to sign a contract with Li-Ning, China's leading brand in Athletic products.
This is not merely the continuation of a friendship, but rather, it shows the full faith and validation of the international body towards Li-Ning's brand image and quality. We will do our very best to provide world-class quality apparel for the Swedish delegation, and help the Swedish athletes attain superior performance at the Olympics.”
Click here to read more:
During the period of collaboration, the Swedish Olympic Delegation members will all wear Li-Ning Company's specially designed athletic and award ceremony outfits during their participation of the 2008 Beijing Olympics and the 2010 Vancouver Winter Olympics.
Because of this, Sweden becomes the first foreign Olympic delegation to sign a contract with a Chinese athletic brand. This collaborative effort signals that the Li-Ning brand has once again taken an important and stable stride in its international strategy that will be recorded in the annals of Chinese athletic history.
After a successful contract signing in the Americas with the Argentinean Basketball Association, that elegant red insignia of “Li-Ning” once again traveled in a beautiful arc into Northern Europe.
Regarding its collaboration with the Swedish Olympic Committee, Li-Ning Co Ltd CEO, Zhang Zhiyong, said “In 1950, Sweden was the first country to establish diplomatic relations with China, and 57 years later, Sweden has become the first Olympic delegation to sign a contract with Li-Ning, China's leading brand in Athletic products.
This is not merely the continuation of a friendship, but rather, it shows the full faith and validation of the international body towards Li-Ning's brand image and quality. We will do our very best to provide world-class quality apparel for the Swedish delegation, and help the Swedish athletes attain superior performance at the Olympics.”
Click here to read more:
Li Ning Company Limited, China
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