Jane Elfers to bring back Lord and Taylor Rose each spring

11 Apr '08

3 min read

To the delight of many, Lord and Taylor, America's favorite store, has re-launched its iconic Rose, first introduced in the 1940s and now re-created and re-colored in "sunrise," the extraordinary mixture of yellow and orange the store has adopted as its own as it re-invents itself for the twenty-first century.

The exuberant new Lord and Taylor Rose is showcased on shopping bags, boxes, gift cards and in-store visuals in all 47 Lord and Taylor stores in the Northeast, through Memorial Day.

In Manhattan, stunning collages of the Rose are displayed in awnings and windows across the Fifth Avenue facade of the landmarked flagship store and wrap buses that carry New Yorkers and visitors to and from metro area locations.

And, in keeping with Lord and Taylor's tradition of supporting emerging talent, the store is conducting the first annual contest to re-create the Lord and Taylor Rose from submissions of original art work by artists from around the world.

"We are planning to bring back the Lord and Taylor Rose each Spring, each time a different version created by a different artist," says Jane Elfers, President and Chief Executive Officer.

Artists, graphic designers and photographers can get details and contest rules by visiting. Registration and submissions will take place online through May 26.

Industry experts will select 60 entries and their images posted on the website on June 9. The public will have the opportunity to vote for their favorites, one vote per e-mail.

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