Home / Knowledge / News / Fashion / Proyog products to be available on Myntra
Proyog products to be available on Myntra
29
Jun '15
Courtesy: Proyog
Courtesy: Proyog
Bengaluru-based yoga wear startup Proyog has announced that it has tied up with online retailer Myntra. Its products will be available across the country bythe first week of August. The company also said it is looking at going public on the New York Stock Exchange by 2021, according to media reports.

Proyog was globally launched on June 21, the International Yoga Day declared by the United Nations. The company sees itself as a flag bearer of Prime Minister Narendra Modi’s ‘Make in India’ campaign. Its global yoga wear brand is designed, developed and manufactured entirely in India. The company intends to demonstrate to the world, India’s ability to design and manufacture best-in-class products in the multi-billion dollar yoga wear market.

Proyog has been highly dedicated to its product development and insists on having developed the world’s first brand of products specialised for yoga. It has taken extensive research with yoga teachers and textile engineers and over two years to develop the fabrics and twelve styles of garments. Its yoga wear range includes the Padma shorts, designed specifically for Iyengar Yoga practitioners, Dhoti pants, Dhoti shorts and the Katori tank.

The international market for yoga apparel is estimated to be well over $13 billion. For now, it is not domestic sales in India, but pushing its products in the US and Canada that is Proyog’s top concern.

“Unlike most Indian start-ups, our focus is not the domestic market. In order to establish product supremacy we must dominate consumer markets globally. After having tested our products among eleven nationalities, we know we are about to launch India’s first global consumer brand,” marketing head Dave Banerjee had said recently.

Internationally, the company plans to retail from Neiman Marcus, Saks Fifth Avenue and Nordstrom later this year. (SH)

Fibre2fashion News Desk – India


Must ReadView All

Coats acquires yarn manufacturer Patrick Yarn Mill

Textiles | On 12th Dec 2017

Coats acquires yarn manufacturer Patrick Yarn Mill

Coats, the world’s leading industrial thread manufacturer, has...

India’s garment imports from Bangladesh up 56% post-GST

Apparel/Garments | On 12th Dec 2017

India’s garment imports from Bangladesh up 56% post-GST

India has imported $87.4 million worth of readymade garments from...

Courtesy: Badger Sportswear

Apparel/Garments | On 12th Dec 2017

Badger Sportswear acquires Alleson Athletic

Badger Sportswear, a leading manufacturer of athletic apparel and...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Urmil Arya

Sushila International, a well established textile organisation established ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search