Home / Knowledge / News / Fashion / Proyog products to be available on Myntra
Proyog products to be available on Myntra
29
Jun '15
Courtesy: Proyog
Courtesy: Proyog
Bengaluru-based yoga wear startup Proyog has announced that it has tied up with online retailer Myntra. Its products will be available across the country bythe first week of August. The company also said it is looking at going public on the New York Stock Exchange by 2021, according to media reports.

Proyog was globally launched on June 21, the International Yoga Day declared by the United Nations. The company sees itself as a flag bearer of Prime Minister Narendra Modi’s ‘Make in India’ campaign. Its global yoga wear brand is designed, developed and manufactured entirely in India. The company intends to demonstrate to the world, India’s ability to design and manufacture best-in-class products in the multi-billion dollar yoga wear market.

Proyog has been highly dedicated to its product development and insists on having developed the world’s first brand of products specialised for yoga. It has taken extensive research with yoga teachers and textile engineers and over two years to develop the fabrics and twelve styles of garments. Its yoga wear range includes the Padma shorts, designed specifically for Iyengar Yoga practitioners, Dhoti pants, Dhoti shorts and the Katori tank.

The international market for yoga apparel is estimated to be well over $13 billion. For now, it is not domestic sales in India, but pushing its products in the US and Canada that is Proyog’s top concern.

“Unlike most Indian start-ups, our focus is not the domestic market. In order to establish product supremacy we must dominate consumer markets globally. After having tested our products among eleven nationalities, we know we are about to launch India’s first global consumer brand,” marketing head Dave Banerjee had said recently.

Internationally, the company plans to retail from Neiman Marcus, Saks Fifth Avenue and Nordstrom later this year. (SH)

Fibre2fashion News Desk – India


Must ReadView All

Courtesy: Pexels

Textiles | On 15th Jul 2018

WCO publishes global standards on e-commerce

The World Customs Organization (WCO) has published the Framework of...

Courtesy: M Dohmen

Textiles | On 15th Jul 2018

Archroma takes remaining minority shares in M Dohmen

Archroma, leader in colour and specialty chemicals towards...

Courtesy: Reebok

Fashion | On 15th Jul 2018

Reebok, CFDA join hands to nurture America's fashion

Global fitness and lifestyle brand Reebok has joined hands with the...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search