Home / Knowledge / News / Fashion / Valentino & Missoni partnership to expand M Missoni line
Valentino & Missoni partnership to expand M Missoni line
20
Feb '09
Missoni and Valentino Fashion Group have announced the renewal of their partnership agreement, for the next ten years, conceived in order to expand M Missoni, the second line of the Missoni house founded in 1953 by Ottavio and Rosita Missoni.

This ten year agreement testifies the intent of both parties to continue and further implement the already established global development strategy, creating a synergy of values with partners that share the same approach and vision.

The agreement between the two companies, first established in 2005, proved successful from the start. Missoni and VFG have worked closely together in order to strengthen the Missoni brand's notoriety at a global level, defining its image and bringing it closer to the customer.

Today more than ever, with the new agreement, the partnership takes on a strategic edge by aiming to emphasize the brand and its lines' unique signature details that are in perfect symphony with the Missoni philosophy.

The collaboration makes it possible to provide diversified product ranges for a specific target. "this is a triumph…" says Vittorio Missoni "…that is perfectly in line with our global development plans, already in place for some time, that have made us continually active and determined thanks to the quality of our product, the appreciation of our international customer base, and the value of the partnership with the Valentino Fashion Group. I'm positive that together we will achieve excellent results."

Stefano Sassi, CEO of VFG comments, "For the Valentino Fashion Group, M Missoni, represents a brand that perfectly combines high creative contents along with an impeccable quality. At the same time its production, distribution and marketing, is in line with our strategic objectives, and with our capacity to manage and value the brands in our portfolio. In addition this long term renewal expresses the trust that Missoni has in the Valentino Fashion Group that will allow us to put more emphasis and attention on the development of the retail network and to continue with the ambitious goal of further growth of the brand at a global level".

Valentino Fashion Group


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Urmil Arya

Sushila International, a well established textile organisation established ...

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search