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MBFW designers team up for 9/11 Runway
02
Sep '09
MyGoodDeed also announced that it is collaborating with designers at Mercedes-Benz Fashion Week to promote awareness of the 9/11 Day of Service initiative within the fashion community. Historically, the Spring runway shows fall during the week of 9/11, and the day has been commemorated with moments of silence under the Bryant Park Tents to mark the moments when the World Trade Center towers were struck.

This year, Mercedes-Benz Fashion Week is providing a place in the Tents to recognize the events of 9/11, with MyGoodDeed hosting an exhibit to build awareness of the 9/11 Day of Service and encourage participation. MyGoodDeed is also sponsoring an online auction for charity that begins on 9/11, featuring Spring 2010 collection items donated from many top designers including Donna Karan, Tracy Reece, Carmen Marc Valvo, Phillip Lim, Vivenne Tam and many others.

MyGoodDeed also is working with Landor Associates, one of the world's leading strategic brand consulting and design firms, to help develop the 9/11 Day of Service identity in preparation for the 10th anniversary of the September 11 attacks, just two years away, when MyGoodDeed plans to organize the single largest day of service in U.S. history.

Important funding for 9/11 National Day of Service program has been provided by GlaxoSmithKline (GSK) , a research-based pharmaceutical company whose employees world-wide are given a company-paid day off each year to volunteer and who on 9/11 will be educating more than 1,000 children at the Harlem Children's Zone on prevention of the H1N1 virus.

GSK is joined by Jim Fassel Foundation, established by former New York Giants head coach Jim Fassel, together with Target, which is a presenting contributor to the 9/11 Commemoration and Tribute event. Other contributors supporting the 9/11 National Day of Service program include Keefe, Bruyette & Woods, a financial services firm which lost 67 employees in the World Trade Center on 9/11, AARP and Ambac Financial Corporation. The 9/11 National Day of Service initiative has so far raised nearly $750,000 towards its start-up goal of one million dollars.

"As everyone in the charity world painfully knows, raising money for anything right now is next to impossible, and if not for the remarkable generosity of GlaxoSmithKline, Target and the Jim Fassel Foundation, along with AARP, Ambac and Keefe, Bruyette & Woods, we simply would not have been able to launch this historic observance in such a wonderful way," said Paine.

Mercedes-Benz Fashion Week


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