Home / Knowledge / News / Fashion / MBFW designers team up for 9/11 Runway
MBFW designers team up for 9/11 Runway
Sep '09
MyGoodDeed also announced that it is collaborating with designers at Mercedes-Benz Fashion Week to promote awareness of the 9/11 Day of Service initiative within the fashion community. Historically, the Spring runway shows fall during the week of 9/11, and the day has been commemorated with moments of silence under the Bryant Park Tents to mark the moments when the World Trade Center towers were struck.

This year, Mercedes-Benz Fashion Week is providing a place in the Tents to recognize the events of 9/11, with MyGoodDeed hosting an exhibit to build awareness of the 9/11 Day of Service and encourage participation. MyGoodDeed is also sponsoring an online auction for charity that begins on 9/11, featuring Spring 2010 collection items donated from many top designers including Donna Karan, Tracy Reece, Carmen Marc Valvo, Phillip Lim, Vivenne Tam and many others.

MyGoodDeed also is working with Landor Associates, one of the world's leading strategic brand consulting and design firms, to help develop the 9/11 Day of Service identity in preparation for the 10th anniversary of the September 11 attacks, just two years away, when MyGoodDeed plans to organize the single largest day of service in U.S. history.

Important funding for 9/11 National Day of Service program has been provided by GlaxoSmithKline (GSK) , a research-based pharmaceutical company whose employees world-wide are given a company-paid day off each year to volunteer and who on 9/11 will be educating more than 1,000 children at the Harlem Children's Zone on prevention of the H1N1 virus.

GSK is joined by Jim Fassel Foundation, established by former New York Giants head coach Jim Fassel, together with Target, which is a presenting contributor to the 9/11 Commemoration and Tribute event. Other contributors supporting the 9/11 National Day of Service program include Keefe, Bruyette & Woods, a financial services firm which lost 67 employees in the World Trade Center on 9/11, AARP and Ambac Financial Corporation. The 9/11 National Day of Service initiative has so far raised nearly $750,000 towards its start-up goal of one million dollars.

"As everyone in the charity world painfully knows, raising money for anything right now is next to impossible, and if not for the remarkable generosity of GlaxoSmithKline, Target and the Jim Fassel Foundation, along with AARP, Ambac and Keefe, Bruyette & Woods, we simply would not have been able to launch this historic observance in such a wonderful way," said Paine.

Mercedes-Benz Fashion Week

Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Divvya and Nidhhi Gambhir

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search