The three-year agreement was signed to promote the use of handloom as a fashion product among the youth.
The MoU entails launching a project, Indianroots Fashion Accelerator (IFA) to encourage fresh talent and new and innovative ventures in the fashion industry. It will connect fashion designers with handloom weavers in an organised manner.
Commenting on the partnership, Alok Kumar, Development Commissioner (Handlooms) said, “Our vision is to touch every Indian with the cultural legacy of India. The initiative will help us in our objective of promoting traditional handwoven products of India. This will also help us engage with youngsters and designers who will take our handloom legacy forward.”
“We see this partnership as a welcome move. It will collaboratively take forward the vision of India Handloom and the 'Make in India' vision of Honourable Prime Minister, Shri Narendra Modi,” he added. (MCJ)
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