Home / Knowledge / News / Textiles / BASF textile chemicals business to focus on Asia Pacific
BASF textile chemicals business to focus on Asia Pacific
19
Mar '13
BASF will re-shape its Leather and Textile Chemicals business with increased focus on the growing Asia Pacific region and high value-adding applications such as applications for the leather automotive industry and premium textile articles. The global R&D activities for both businesses will be established in Shanghai, China.

“BASF strives to remain the preferred partner of the leather and textile industries for reliable and innovative chemical solutions,” said Fran ç ois Desné, Senior Vice President, Global Business Unit Leather and Textile Chemicals in BASF. “We are re-shaping our business setup to strengthen our long-term ability to compete in a rapidly changing market environment.”

Focus on growth areas and high value-adding applications

BASF will implement specific measures to focus the geographic presence and innovation efforts in order to grow in profitable and high value-adding applications. Leather Chemicals will concentrate on core technologies for the automotive and premium leather segment. Textile Chemicals will sharpen its focus on value adding steps such as printing and finishing while providing solutions for the manufacturing of premium textile articles.

Global innovation center to be established in China

Asia, in particular China, is the key growth market for the business, thus BASF is establishing a global innovation center for Leather and Textile Chemicals in Shanghai. Located within the BASF Innovation Campus in Shanghai, the center will be part of the R&D Innovation Verbund which serves as a platform of excellence for integrated R&D resources and applications to produce the best solutions for the market.

Adaption of organizational setup to market needs

In order to support the growth regions and to increase its efficiency towards the market, the business will adapt its organizational setup. The planned measures will lead to a reduction of about 65 positions globally, including 29 in Ludwigshafen. In order to support the expected growth, for example in China, India and Turkey, the organization will build up about 23 positions. BASF expects to complete the planned measures by end of 2014.

About BASF’s Leather and Textile Chemicals

BASF's Leather and Textile Chemicals global business unit is a leading global supplier of chemical solutions to the leather and textile industries. Present along the entire industry value chain, it offers innovative and sustainable solutions that are used in all essential steps of leather and textile production including products for weaving, pretreatment, optical brightening, printing, coating and finishing, as well as dyeing auxiliaries for textiles, in addition to chemicals for all wet-end to finishing processes in the leather industry.

BASF


Must ReadView All

Serbian economy minister Goran Knezevic (left) and Taypa president Mesut Toprak after signing the MoU. Courtesy: Serbian Government/SeeNews

Textiles | On 20th Oct 2017

Turkish group Taypa to build textile factory in Serbia

Turkish textile group Taypa will invest euro 35 million ($41.2...

China’s textile & apparel exports rise 4.3% in Sept ’17

Textiles | On 20th Oct 2017

China’s textile & apparel exports rise 4.3% in Sept ’17

Registering an increase of 4.3 per cent year-on-year, the exports of...

Courtesy: Messe Frankfurt

Textiles | On 20th Oct 2017

Heimtextil to focus on textile solutions for architects

Heimtextil 2018, world's leading trade fair for home and contract...

Interviews View All

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.9%
No
13.2%
Skip
8.8%

Total Votes: 68

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
27.9%
Skip
10.3%

Total Votes: 68

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.3%
No
10.3%
Skip
4.4%

Total Votes: 68

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.0%
No
11.8%
Skip
13.2%

Total Votes: 68


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search