Soft-Tex introduces new sleep technology innovations

13 Jan '18

3 min read

Courtesy: Soft-tex

Soft-Tex International has unveiled new sleep technology innovations, including its new Restonic Bedding Accessories and Sunbrella Memory Foam Cushions ahead of the Las Vegas Furniture Market. The DreamSmart furniture division of Soft-Tex features the latest cooling technologies, attractive textiles, and robust packaging and product display solutions.

The DreamSmart furniture division of Soft-Tex has refreshed, complete assortment of mattress protectors and encasements, bed-in-a-box mattresses, pillows, toppers, sheets, and dropship mattress foundations. The assortment meets the unique needs of furniture retailers.

The DreamSmart brand also provides a competitive advantage to furniture retailers who want a suite of products that protects the value of the in-store furniture retail experience. DreamSmart Division vice president John Timmerman noted, “A hallmark of the DreamSmart programme for a furniture retailer is channel exclusivity. With DreamSmart products in your store, you don’t have to worry about customers trying a product in-store and buying it somewhere else online.”

Soft-Tex will also be showcasing products under its exclusive licensing agreement with Restonic for top of bed accessories. Featured products include ComfortCare Mattress Protectors and sheets as well as Marvelous Middle pillows. These lines of products feature Soft-Tex’s new technologies including the latest innovations in cooling fabrics.

“All the elements of a sleep environment must work together for a superior night’s sleep and these new, innovative introductions are well-positioned to succeed on today’s retail floor,” said Ron Passaglia, president and CEO of Restonic Mattress Corporation. “With our combined commitment to excellence in service, quality and attention to detail, Restonic is excited for the opportunity to answer the call from today’s sleep-deprived, digitally-hyper-connected consumer with Soft-Tex.”

First unveiled at the Spring 2017 New York Home Fashions market, Soft-Tex will be unveiling new additions to its Sunbrella line of waterproof seat cushions featuring Soft-Tex’s revolutionary AquaSeal waterproof memory foam technology. All seat cushion programmes can be customised to meet a retailer’s preference for size and colour and be in stock for the summer season.

“It’s exciting to see Soft-Tex bring the latest in cushion technology to the forefront of outdoor seating! Sunbrella is thrilled to be a performance component of a completely redesigned product that will absolutely offer the consumer something they have never seen before,” said Allen Gant, director of Outdoor Market at Sunbrella.

Soft-Tex offers pillows and mattress pads made with materials that meet the Global Organic Textile Standard (GOTS). These pillows and mattress pads are made with 100 per cent organic cotton covers and filled with the bio-based, eco-efficient Sorona corn based fibre. (SV)

Fibre2Fashion News Desk – India

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