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Fast Retailing & Accenture join hands for online customers
15
Jun '15
Fast Retailing Co., Ltd. and Accenture have jointly announced the establishment of a partnership towards digital innovation in customer service.

Expanding on the long-standing relationship that exists between the two companies, Fast Retailing and Accenture have agreed that they will explore ways to expand their collaboration to deliver a customized experience for individual customers and deeper engagement across all retail channels, according to a press release.

Under the joint initiative, Accenture will help build the technology platform to collect the actionable customer insights that will enable the customized experience for individual customers. For example, the technology, including supply chain and customer relationship management systems, will be fully transformed as a cloud-based infrastructure aiming at connecting customer, employee, and suppliers in near real-time. The digital commerce capabilities needed to transform the customer experience will also be provided by Accenture.

Accenture will help Fast Retailing to recruit the talent necessary to build an enhanced customer experience team, seeking candidates with skills in digital technologies including mobility, analytics, and cloud. The two companies will together create an advisory panel that includes leading academia, opinion leaders, and start-up companies, to help shape Fast Retailing’s future digital services for its customers.

Fast Retailing, partnering with Accenture, plans to improve service levels by strengthening in-house systems and infrastructure in line with operational changes, for fast and flexible response. Finally, using cutting-edge digital solutions, they propose to seamlessly connect physical and digital stores, to pursue convenience and an optimal shopping experience.

Fast Retailing is working towards creating a new shopping experience for its customers, where they can receive the products they want, when and where they want them. This means developing a seamless environment between physical and digital stores to allow customers to shop when and where they want to, while at the same time reflecting customer feedback in product development and styling. (GK)

Fibre2fashion News Desk - India


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