Home / Knowledge / News / Information Technology / miCoach with innovation & inspiration message
miCoach with innovation & inspiration message
08
Mar '08
At the Palau de les Arts Reina Sofía, two of the world's leading brands, adidas and Samsung, announced their strategic partnership and unveiled the first product initiative as a result of the collaboration, called miCoach.

miCoach is a real-time training system designed to motivate, inspire and enable athletes at all levels to reach their training goals, whatever they may be.

It is the most advanced interactive training system by collecting and turning personal data into individual training plans based on one's fitness level and specific goals.

This unique partnership combines the expertise of Samsung in mobile technology and communications with adidas' leadership in innovation for sport.

“miCoach is an exemplary manifestation of the adidas brand message of innovation and inspiration,” said President and CEO of the adidas brand, Erich Stamminger.

“adidas has been a leader in the sports industry for more than 80 years, and the miCoach initiative with Samsung continues this tradition in an effort to inspire and enable athletes at all levels.”

“Samsung and adidas share a love of sports that transcends different cultures, industries and technologies” said IS Kim, President and CEO of Samsung Electronics Europe.

“Samsung's world class cutting-edge design and technical skills are the perfect match for adidas' sporting excellence. Together, we can help sports enthusiasts of all ages and abilities to unleash their true potential and have fun doing it.”


Must ReadView All

Apparel/Garments | On 24th Jun 2017

JD enters into strategic partnership with Farfetch

E-commerce giant, JD, China's largest retailer, and Farfetch, the...

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search