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miCoach with innovation & inspiration message
08
Mar '08
At the Palau de les Arts Reina Sofía, two of the world's leading brands, adidas and Samsung, announced their strategic partnership and unveiled the first product initiative as a result of the collaboration, called miCoach.

miCoach is a real-time training system designed to motivate, inspire and enable athletes at all levels to reach their training goals, whatever they may be.

It is the most advanced interactive training system by collecting and turning personal data into individual training plans based on one's fitness level and specific goals.

This unique partnership combines the expertise of Samsung in mobile technology and communications with adidas' leadership in innovation for sport.

“miCoach is an exemplary manifestation of the adidas brand message of innovation and inspiration,” said President and CEO of the adidas brand, Erich Stamminger.

“adidas has been a leader in the sports industry for more than 80 years, and the miCoach initiative with Samsung continues this tradition in an effort to inspire and enable athletes at all levels.”

“Samsung and adidas share a love of sports that transcends different cultures, industries and technologies” said IS Kim, President and CEO of Samsung Electronics Europe.

“Samsung's world class cutting-edge design and technical skills are the perfect match for adidas' sporting excellence. Together, we can help sports enthusiasts of all ages and abilities to unleash their true potential and have fun doing it.”

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