>>
Rewind 2021 and prospects for 2022 Rewind 2021 and prospects for 2022
Home / Knowledge / News / Apparel/Garments / Adidas, Lifestyle launch shop-in-shop partnership
Adidas, Lifestyle launch shop-in-shop partnership
14
Dec '17
(L-R) Musician Monica Dogra, actress Sanya Malhotra  and boxing athlete Nikhat Zareen
(L-R) Musician Monica Dogra, actress Sanya Malhotra and boxing athlete Nikhat Zareen
Adidas, a global leader in the sporting goods industry, has announced the launch of shop-in-shop outlets at Lifestyle stores in various parts of the country. The association will strengthen its consumer outreach in women’s category. At first, the Adidas women’s apparel products will be available in 16 Lifestyle stores across Delhi-NCR, Mumbai and Bangalore.

The first outlet was inaugurated at Gurugram in the presence of renowned boxing athlete Nikhat Zareen, actress Sanya Malhotra and musician Monica Dogra.

The association is aimed at reaching versatile women across India and inspire them to reinvent their routine, create their own path and make a difference in their lives. With this partnership, customers will have access to high-quality apparel, for fitness and athleisure, which will help them in setting new personal benchmarks in their respective fields.

"We are pleased to introduce shop-in-shop outlets in association with Lifestyle International Pvt. Ltd. for our women’s product category. The partnership with Lifestyle will strengthen our reach across cities and make Adidas accessible to a larger set of women. Adidas believes in encouraging women to take up sport and fitness and with such initiatives we hope to bring this cultural change to the forefront. We look forward to a meaningful association between both the brands," said Sean Van Wyk, Sr. marketing director, Adidas Group India. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 28th Jan 2022

Real US GDP rose at 6.9% annual rate in Q4 2021: BEA

Real US gross domestic product (GDP) increased at an annual rate of...

Pic: Shutterstock

Apparel/Garments | On 28th Jan 2022

Egypt’s garment exports rise by 41% to $2.49 bn in 2021 over 2020

The Egyptian apparel sector’s exports rose by 41 per cent in 2021 to...

Pic: Prasit Rodphan | Dreamstime.com

Textiles | On 28th Jan 2022

Cambodia-Vietnam trade volume touches $9.3 bn in 2021

Cambodia-Vietnam trade volume touched $9.3 billion last year—a rise...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Consistency is the first rule of social media

Vandana Narang, National Institute of Fashion Technology

Vandana Narang
National Institute of Fashion Technology

Campus placements are low due to lockdowns

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Cannot see the world breaking away from cotton & polyester

Vikash & Vishal Pacheriwal,

Vikash & Vishal Pacheriwal

Launched in 2018, Raisin is a contemporary fusion fashion brand that aims...

Susanna Koelblin,

Susanna Koelblin

Founded in 1920, Eastman is a global specialty materials company that...

Henry Krause,

Henry Krause

<font color="#333333" face="Arial, sans-serif">Polygiene is a market...

Serkan Gogus, Mogul Nonwovens

Serkan Gogus
Mogul Nonwovens

Mogul is a global player ranked among the top 40 nonwoven producers in the ...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Gavin Miguel, Label Gavin Miguel

Gavin Miguel
Label Gavin Miguel

Acclaimed fashion designer <b>Gavin Migue</b>l is known for his couture...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Manish Malhotra, Label Manish Malhotra

Manish Malhotra
Label Manish Malhotra

A multitalented designer and founder of an eponymous label, Manish...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

KAS Direct Sourcing
NITI Aayog
Bluestem Global Sourcing Limited
Splash
Desigual - ABASIC, S.A.
Calvin Klein
Chori Company Limited
SYNERGIES HONG KONG LIMITED
MAS Active / MAS Kreeda / MAS Bodyline
Lifestyle
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
THE BOMBAY DYEING ;& MFG.CO. LTD
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Amazon China
Seasalt Limited
Alison Hayes Romania
Huntsman (Singapore) Pte Ltd
Sainsbury's Argos Asia Limited
Asos
Gokaldas Exports Limited
Recron Polyester from Reliance Industries Limited
IKEA of Sweden AB
Walmart
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Decathlon
Vianney Textil Hogar S.A. De C.V.
International Textile Manufacturers Federation
IDH – The Sustainable Trade Initiative
Varner AS Retail
Grasim Industries Limited
Etam Group Strategy Hong Kong Limited
Lenzing Aktiengesellschaft
C;&A Sourcing International Ltd
Puma
Vardhman Textile Ltd
Sportswear Company Spa
T.T. Limited
G-Star Raw C.V.
KIABI
Truetzschler India Private Limited
Midas Clothing Limited
Restoque S.A.
Gatsby Africa
Page Industries Limited (Bangalore)
John Varvatos
Sportmaster Ltd.
Guess Europe Sagl,
Landmark Group
Hela Clothing Pvt Ltd
Maceton Limited
Green Fibre
Under Armour Global Sourcing Ltd
OVS Hong Kong Sourcing Ltd.
BIANCA
Cat Tuong Real Estate Group Joint Stock Company
Aquarelle Clothing Limited
Chico’ FAS
Babyshop
Gap International Sourcing Limited
TESCO INTERNATIONAL SOURCING LIMITED
Eastman Chemical Company
J ;& P Coats
Tchibo GmbH
Esprit Europe Services GmbH
PVH Corporation
Hirdaramani International Export Private Limited
Reiter India Private Limited
SHAHI Exports Pvt Ltd
H;&M Hennes ;& Mauritz (Far East) Ltd
Permoda(Koaj/Armi/Pronto/Bkul)
Groz-Beckert East Asia LLP
Lisa S.P.A.
Boardriders Asia Sourcing Limited
BIMBA ;& LOLA SL
Sateri (Jiujiang) Fiber Co.,Ltd
Aramark Uniform ;& Career Apparel, LLC
Benetton Group
Abit
Rayonese Textile Inc., Division de Culp Inc.
LC Waikiki
Tommy Hilfiger
Tory Burch Hong Kong Ltd
Phong Phu international JSC (PPJ)
Target Corporation (MN)
Helly Hansen Far East Ltd
Rosset ;& Cia Limited
Lacoste (Wanchai)
Brandix Lanka Limited
Gloria Jeans
Lululemon Athletica Inc

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search